Sales Lead – North America, Public Sector Utilities
(Commission Only | Full-Cycle Sales & Deal Execution)
About Bynry
Bynry Inc is a new-age SaaS company delivering modern, affordable technology for utilities. Our flagship platform, SMART360, helps small and mid-sized Water, Electric, Gas, and Sub-Metering utilities modernize operations, improve revenue management, and deliver superior customer experiences across North America.
Vision (2030):
Enable 1,000 SMB utilities and positively impact 10 million households worldwide.
Mission:
Empower utilities with a cloud-native Smart Utility platform that transforms how utilities operate, monetize, and serve customers.
Why This Role Is Unique
This is not a sales role inside a mature org with a playbook handed to you.
You will own territory across North American public sector or non public sector utilities, working directly with the Founder and leadership team to close deals in a massive, underserved market — where thousands of utilities in the 5,000–100,000 connections range are stuck on 20-year-old legacy platforms with no modern alternative.
Bynry has live customers, an active RFP pipeline, and strong inbound demand from utilities actively seeking to modernize. Federal infrastructure funding (IIJA), smart metering mandates, and aging systems are creating urgency and budget availability that didn't exist two years ago.
Your work will directly impact revenue, market expansion, and Bynry's growth trajectory.
If you're excited about deal-making, public sector sales, and building a book of business with real ownership — this role gives you exactly that.
What You'll Do
Prospecting & Pipeline Development
Identify and build pipeline among municipal and public utilities (water, wastewater, electric, gas) across assigned territory. Engage through state utility associations, conferences (AWWA ACE, CS Week, state municipal leagues), and direct outreach. Research utility procurement timelines, budget cycles, and modernization priorities.
Full-Cycle Deal Execution
Run the complete sales cycle from initial outreach through contract execution. Navigate RFP responses, board presentations, and public sector procurement processes that typically run 6–18 months. Build relationships with utility General Managers, Directors, IT leads, and city/county administrators.
Pre-Sales Collaboration & Deal Support
Partner with Bynry's pre-sales and product teams for demos, technical scoping, and proposal development. Support commercial structuring, scope definition, and contract alignment. Track deal progress, pipeline stages, and forecasting through CRM.
Market Intelligence & Competitive Positioning
Feed competitive intelligence back to the team — what incumbents like Harris/Constellation, and Tyler Tech are doing in active deals. Identify trends in utility procurement, technology adoption, and funding availability across your territory.
Compensation
100% commission on cash collected. Utilities typically pay advances within 30 days of contract execution. Typical deal sizes: $120K–$180K implementation fees plus $150K–$200K annual subscription revenue.
Clear path to base + commission structure once consistent pipeline delivery is demonstrated.
Who We're Looking For
5 to 10+ years of experience in software/SaaS sales to US or Canadian public sector entities — municipalities, counties, special districts, or utilities specifically. Deep understanding of how utilities buy: budget cycles, board approvals, RFP timelines, sole-source thresholds. Existing relationships within the utility or municipal government space. Familiarity with utility operations — billing, CIS, AMI, asset management, work orders. Experience selling against entrenched legacy vendors and navigating displacement cycles. Strong communication, stakeholder management, and deal execution skills. Comfortable operating with autonomy in a fast-moving, early-stage environment.
Engagement Structure
Independent contractor (1099). Territory assigned by state clusters or utility type. CRM discipline expected — pipeline reporting, deal stage tracking, and regular forecasting. Conference attendance and travel to utility events is part of the role.
Skills: deal execution,utilities,enablement,research,partnerships,public sector,outreach,ownership,gtm,onboarding,sales,ecosystem
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