Demand Generation Lead

What You'll Build

Your
Pipeline Machine
You'll architect and execute a
multi-channel demand generation strategy that drives qualified pipeline. This
means building campaigns from concept to conversion, establishing the
foundational systems and processes, and optimizing every step of the funnel
based on what the data tells you.

Your
Measurement Framework
You'll establish the metrics that
matter and build dashboards that give us real-time visibility into what's
working and why. 

Your
Experimentation Engine
You'll create a test-and-learn culture where we're constantly running
experiments, killing what doesn't work, and doubling down on what does. Speed
of iteration matters more than perfection.

Your
Team
You'll hire and develop a small but mighty team of demand
generation specialists. We're looking for someone who can attract A-players,
coach them to excellence, and create a culture where speed and experimentation
are celebrated.

What Success Looks Like

In
30 Days
You've audited our current demand
generation efforts, identified the biggest opportunities and gaps, and built
relationships with sales, product, and leadership. You've shipped your first
campaign or test.

In
90 Days
You've established our core demand
generation channels, implemented proper tracking, and have a data-driven
hypothesis about where to focus. You've made at least one key hire and have a
clear roadmap for the next quarter.

In
6 Months
You've built a predictable pipeline
generation engine with clear metrics and accountability. Your team is humming,
your experiments are producing insights, and sales leadership considers you a
trusted partner. You're consistently hitting or exceeding pipeline targets.

In
12 Months You've
scaled the team and programs to support our revenue goals. You've established
processes that allow the team to move fast without breaking things. You've
proven which channels drive the best ROI and have a clear playbook for
continued growth.

What We're Looking For

You're
a Builder
You've built demand generation
programs from the ground up at least once before. You know the difference
between strategy and tactics, but you're not afraid to roll up your sleeves and
execute. You've hired and developed team members who've gone on to do great
things.

You're
Data-Obsessed
You make decisions based on data,
not gut feel or best practices from your last company. You're comfortable with
analytics tools, can interpret complex data sets, and know how to translate
insights into action. You understand attribution models and can build ROI cases
that finance teams respect.

You
Have a Bias Toward Action
You'd rather ship an imperfect
campaign today than a perfect one next month. You're comfortable with ambiguity
and can make decisions with incomplete information. When you see an
opportunity, you move on it. When something isn't working, you kill it fast.

You're
a Systems Thinker
You understand how demand generation
fits into the broader go-to-market motion. You think in terms of systems,
processes, and scalability. You build things that work when you're not in the
room.

You're
Curious and Resourceful
You stay current on AI, marketing
technology, demand generation trends, and what's working in B2B SaaS. You're
resourceful—when you hit a blocker, you find a way around it. You ask great
questions and genuinely want to understand the why behind the what.

Requirements

• 5+ years of B2B marketing experience, with at least 3 years focused on demand generation

• Proven track record of building and scaling demand generation programs, preferably at a startup or high-growth company

• Experience managing and developing a team of marketers

• Strong analytical skills and experience with marketing analytics tools (Google Analytics, Mixpanel, Amplitude, etc.)

• Hands-on experience with marketing automation platforms and CRM systems

• Deep understanding of B2B buyer journeys, lead scoring, and funnel optimization