UX Strategist (Website Audit)

We’re looking for an experienced UX Strategist with a strong background in B2B SaaS websites to conduct a focused audit of our website and recommend improvements to clarity, user flow, information architecture, and conversion.

This is not a redesign project.

Our positioning, messaging, and visual direction are largely established. We are looking for an expert who can identify friction points, inconsistencies, competing calls-to-action, and opportunities to improve how visitors understand and navigate the website.

The engagement will include reviewing the website end-to-end and delivering prioritized recommendations across:

• Homepage experience
• Information architecture
• User journeys
• Conversion paths
• CTA strategy
• Messaging hierarchy
• Design consistency
• Case study and sample report experience

The ideal outcome is a clearer, more cohesive website that helps visitors understand what LAILA does faster and move through the site with greater confidence.

Project Deliverables

• Website audit document
• Prioritized list of recommendations
• Quick wins vs. larger improvements
• Suggested user journey improvements
• Wireframes or annotated screenshots where useful
• Estimated implementation effort

Qualifications

• Proven experience conducting UX audits, conversion audits, or website strategy engagements for B2B companies.
• Strong understanding of information architecture, user journeys, navigation design, and website conversion best practices.
• Experience identifying friction points, competing calls-to-action, and opportunities to improve clarity and engagement across complex websites.
• Ability to evaluate homepage experiences, content hierarchy, case study presentation, lead generation flows, and conversion paths.
• Experience using analytics, heatmaps, user behavior data, and qualitative feedback to support recommendations and prioritization.
• Ability to translate findings into clear, actionable recommendations with supporting rationale.
• Proficiency with tools such as Figma, Google Analytics, Hotjar, Microsoft Clarity, or similar UX and analytics platforms.
• Strong portfolio demonstrating measurable improvements to B2B SaaS websites, product marketing pages, or demand-generation experiences.
• Excellent communication and presentation skills, with the ability to explain UX and conversion recommendations to both technical and non-technical stakeholders.
• Experience working independently, managing projects with minimal oversight, and delivering high-quality work within agreed timelines.

Preferred

• Experience with AI, SaaS, market research, analytics, or decision-support products.
• Experience reviewing and optimizing websites focused on lead generation, demo bookings, or enterprise sales.
• Familiarity with Webflow and modern SaaS website patterns.