Paid Ads + Creative Specialist for SaaS (Google, Meta, LinkedIn) – Trial to Sales Focus

We’re looking for a hands-on paid advertising specialist who can both run campaigns and create high-performing ad creatives.

This role is focused on driving:

Click - Trial -0 Sales Conversion

We care about buyer intent, ICP alignment, and conversion quality, not just lead volume.

What You’ll Be Responsible For

• Campaign Management
• Manage and optimize campaigns across:
• Google Ads
• Meta Ads
• LinkedIn Ads
• Creative Production (Key Part of Role)

Create:

• Ad copy
• Static image ads
• Short-form video ads
• GIFs / motion creatives
• Continuously test new creative angles and messaging
• Performance & Optimization

Drive:

• High-quality trial signups
• Demo / meeting bookings
• Sales-ready pipeline
• Optimize for:
• ICP alignment
• Buyer intent
• Conversion rates

Collaboration

• Work closely with our marketing team on:
• Messaging
• Campaign ideas
• Content direction
• Join regular working sessions (weekly or biweekly)

What We’re Looking For

• Proven experience running paid ads for SaaS (SMB or mid-market)
• Strong creative skills:
• Copywriting
• Basic design and video creation
• Experience optimizing for:
• Trial-based funnels
• Sales conversion (not just leads)
• Ability to move fast and test frequently
• Comfortable with tools like Google Analytics

Nice to Have

• Experience with scheduling or customer engagement tools
• Experience with competitor-focused campaigns
• Landing page optimization experience

How We Measure Success

• Cost per qualified trial
• Trial to meeting conversion rate
• Trial to sales conversion rate
• ICP alignment of leads
• Creative performance (what drives conversions)

Pay: $28,800.00 - $43,000.00 per year

Experience:

• Paid Ad Marketing: 3 years (Required)

Work Location: Remote