Role description
AVOXIWho We’re Looking For
We are seeking a Campaign Operations, Sr. Specialist to oversee marketing automation, lead nurture strategies, and AI-led operational processes. The ideal candidate will have 4+ years of experience in marketing operations, with a strong understanding of how to move leads effectively through the buyer journey. This role will play a crucial part in enabling our marketing team to be successful by ensuring seamless campaign execution, data hygiene, and technical process optimization.
Key Responsibilities
Marketing Automation & Lead Nurture
- Design and maintain complex email nurture sequences that move leads through the buyer journey.
- Serve as the primary administrator for the Marketing Automation Platform (MAP) and CRM, ensuring lead hygiene and accurate routing to align with business goals.
- Coordinate with internal teams, specifically RevOps, to ensure a cohesive approach to campaign and lead management.
- Test and optimize email features to improve engagement and conversion rates.
- Manage timelines and resources to ensure the timely delivery of automated marketing programs.
AI Operations & Process Development
- Develop AI-led and agentic processes to support the operations and marketing team as a whole.
- Act as the internal Clay expert to scale personalized and automated operational workflows.
- Recommend and implement technical enhancements to drive operational efficiency and improve the lead experience.
- Conduct regular audits of the marketing database to identify areas for technical optimization and data cleanup.
Analytics and Reporting
- Monitor marketing database health and reporting hygiene using tools like Salesforce, HubSpot, Clay, and Marketo Measure.
- Track, report, and analyze email nurture performance and marketing process efficiency to guide strategic decisions.
- Present performance results regarding campaign delivery and lead management to key stakeholders and senior leadership on a regular basis.
- Set KPIs and benchmarks, using data-driven insights to optimize future campaign operations.
Qualifications
- Experience: 4+ years in campaign operations, marketing automation, or RevOps.
- Strong knowledge of marketing automation principles, lead routing strategies, and attribution reporting.
- Proficiency: Strong proficiency or relevant experience with CRM and MAP platforms (Salesforce, HubSpot), attribution tools (Marketo Measure), and / or AI-driven ops tools (Clay).
- Ability to interpret complex data, identify trends, and leverage insights to guide project decisions.
- Excellent written and verbal communication skills, with the ability to collaborate effectively with diverse teams and stakeholders.
- Strong organizational and critical-thinking skills, with a proactive approach to identifying technical challenges and finding effective solutions.
- Willingness to travel (1-2 times per year)
About AVOXI
AVOXI, a leading communication as a service (CaaS) provider, offers virtual phone numbers in 150+ countries to meet the international calling needs and contact center requirements for its clients. Integrating with contact centers to leverage cost savings and optimize functionality, AVOXI delivers international toll-free numbers, local phone numbers worldwide, and SIP trunks to global clients. We serve the internet software, travel and hospitality, online retail, consumer durable goods, and gaming industries plus many more, by creating superior and successful customer experiences through the enhanced capabilities of our platform. AVOXI's virtual number management platform includes 20+ advanced features such as call forwarding, call recording, conference calling, and virtual attendant. Our commitment to exceptional customer service and superior call quality drives our ongoing expansion, development, and partnerships.