Role description
Director of Marketing
Inside Higher EdDirector of Marketing
LOCATION: Washington, D.C.
SALARY: $100,000 - $120,000
Inside Higher Ed provides the latest news, analysis and solutions for the entire higher education community. Inside Higher Ed is owned by Times Higher Education (THE), the world’s most authoritative source of data, analysis and information on higher education, with five decades’ experience dedicated to the field.
Our mission is to provide forward-looking insights and services to the entire higher education community, empowering individuals and organizations to excel and transform learners’ lives.
About the role
The Director of Marketing owns IHE's marketing strategy and execution across subscriptions, institutional advertising sales, careers, consultancy, data & analytics and events. You'll set the marketing plan with the Americas Commercial Lead, run campaigns, and report on results. This is a senior individual contributor role with no direct reports. You'll work with in-house specialists in design, paid media and SEO, and closely with the sales, editorial and product teams. You will market both Inside Higher Ed and Times Higher Education in the Americas, balancing the two brands and using each where it is strongest.
Key Responsibilities
Institutional marketing. Run institutional marketing end to end, from strategy and positioning through to campaigns and sales enablement. Contribute to building pipeline for account managers and the new business team. Coordinate with regional and central teams to develop commercial collateral, lead generation campaigns, product guidance, and market insights.
Subscriptions. Own marketing and communications for several subscription products including content, data, careers/jobs, and branding. Drive B2C & B2B acquisition, conversion, and renewal.
Events. Help to run campaigns for IHE and THE events against ticket and registration targets. Plan, manage, and deliver our commercial team’s presence at internal and external events, including: printed collateral, booths, on-site logistics, lead generation.
Email and owned channels. Own the Americas Institutional marketing calendar utilizing email outreach, social, and display advertising channels. Coordinate with Times Higher Education's central marketing team on shared sends.
Editorial products. Market newsletters and premium editorial series with the editorial team.
Measurement. Track performance across channels. Report monthly to the Americas Commercial Lead on results and prioritization.
Skills & Experience
8+ years in marketing, with time in subscription, media or B2B businesses, SaaS
Experience setting marketing strategy and owning the results
Hands-on with an email platform and Salesforce or another CRM
Comfortable with campaign data and attribution
Experience directing work across specialist teams and managing marketing budgets
Clear writer who can work with editorial teams
Familiarity with higher education considered a plus
Experience marketing multiple brands or product lines under one organization
Proficiency in Spanish and/or Portuguese considered a plus