Sr. Product Marketing Manager

Preferred Location:
San Francisco Bay Area (with occasional travel)

Reports to:
Head of Product Marketing

Budget Range: 165,000 USD - 200,000 USD

About Alcatraz

Alcatraz
is transforming physical access control with AI-driven, privacy-first facial authentication. Our solutions help enterprises strengthen security while creating a seamless experience for employees and partners. We're trusted by Fortune 500 companies across data centers, financial services, healthcare, airports, higher education, critical infrastructure, and more.

Role Overview

We're seeking a
Sr. Product Marketing Manager
to sharpen our story in the market, lead go-to-market for our products, and drive adoption of our platform. You'll be the bridge between our product team and the people we sell to, turning complex technology into clear, compelling stories that move buyers through the funnel.

This role is ideal for someone who thrives in high-growth startup environments and knows how to scale content as companies move from early-stage to growth. You're a self-starter who works well in an agile environment and can navigate a complex, fast-moving, multi-geography organization.

Key Responsibilities

• Positioning and messaging:
  Create compelling messaging and value propositions that differentiate Alcatraz in a crowded market, tailored to each audience, from security and IT leaders to facilities teams and executives.
• Go-to-market leadership:
  Lead GTM planning and execution for new products and features, aligning product, sales, marketing, and regional teams on launch plans, timelines, and pipeline goals.
• Storytelling:
  Translate complex technical concepts into clear, value-driven stories through presentations, customer stories, webinars, blogs, and events.
• Content generation:
  Create and support content that fuels demand gen programs, from white papers and webinars to nurture streams and thought leadership assets, mapped to every stage of the customer funnel, from awareness to consideration to decision.
• Sales enablement:
  Equip sales with sales plays, pitch decks, product data sheets, demo videos, battlecards, and training that make our offerings easier to sell.
• Market and competitive intelligence:
  Conduct market research, competitive analysis, and win/loss programs to inform strategy, and arm sales with the tools to win competitive deals.
• Measurement:
  Track product marketing performance, report on what's working, and use the data to adjust programs and inform GTM and product roadmaps.

What We Are Looking For

• 5-7+ years in product marketing, ideally in B2B SaaS or enterprise technology
• A track record of delivering results at an early-stage or high-growth company: owning projects end to end with limited resources and shifting priorities, and working across teams in multiple regions and time zones
• A strong storyteller and presenter who can make complex technology clear and compelling for any audience, from engineers to executives to customers
• Strong understanding of the customer funnel, B2B buyer journeys, and sales processes
• Highly organized, able to manage multiple launches and projects at once without dropping details
• Proven ability to build GTM strategies, messaging frameworks, and sales enablement programs
• Data-driven, with experience in market research, competitive intelligence, and measuring results
• Experience using AI tools to automate workflows, scale content, and improve efficiency

Nice to Have

• Experience in security, identity, or access control
• A technical background, through a degree or experience, that helps you go deep with engineers and earn credibility with technical buyers
• Hands-on ability to create demo videos, slide decks, and product data sheets

Key Performance Indicators

• Pipeline and revenue contribution from new product and feature launches
• Improved sales effectiveness and win rates tied to enablement and competitive content
• Customer and sales satisfaction with product messaging and positioning

What We Offer

• Opportunity to help scale the product marketing function at a fast-growing company
• Visibility and collaboration with senior leadership, and close partnership with product, sales, and marketing teams
• Competitive salary and benefits
• Flexibility with remote work and occasional travel