Role description
TruckpediaJob Title:
SaaS Marketing Specialist (Meta & Google Ads)
Location:
Remote
Company:
Truckpedia
About Truckpedia
Truckpedia is a leading B2B SaaS company delivering cutting-edge Transportation Management Software (TMS) designed specifically for carriers and brokers. Our mission is to transform the trucking and logistics industry by enabling smarter, more efficient operations through modern technology and seamless communication. We empower carriers to streamline workflows, improve customer retention, and scale their businesses with ease.
About the Role
Truckpedia is looking for a results-driven
SaaS Marketing Specialist
to manage and optimize
Meta (Facebook/Instagram) and Google Ads campaigns
. This role is ideal for someone with strong
SaaS marketing experience
and a solid understanding of
Go-To-Market (GTM) strategies
, who can help scale lead generation and strengthen our digital presence.
What You’ll Do
- Run and optimize Meta & Google Ads campaigns for lead generation
- Create high-performing ad copy, visuals, and landing page messaging
- Track and analyze performance metrics (CTR, CPL, CAC, conversions)
- Manage website content updates and support basic SEO efforts
- Build and manage email campaigns and CRM segmentation
- Use AI tools to streamline content creation and campaign workflows
- Provide weekly reports with insights and optimization recommendations
What We’re Looking For
- 3–5 years of experience
in digital/performance marketing (
SaaS experience required
) - Strong understanding of
Go-To-Market (GTM) strategies - Hands-on experience with Meta Ads Manager and Google Ads
- Proven ability to manage budgets and optimize campaigns for ROI
- Strong analytical, problem-solving, and communication skills
- Familiarity with SEO basics, email marketing tools, and AI tools
Why Join Us?
- Work with a fast-growing SaaS company
- High-impact role with ownership and autonomy
- Collaborative and growth-focused team
- Opportunities for professional development and career growth