Content and Video Marketing Manager

Product Voice, Web, Video, and Social

B2B SaaS or ConTech background required

Hybrid, Austin, TX

At Linarc, we're building a modern construction management platform for contractors who are tired of bloated, overpriced enterprise tools. To compete with established platforms, we need to do more than describe what our software does. We need to show contractors, in their language, how Linarc makes their work clearer, faster, and easier to manage.

We're looking for a Content Marketing Manager who is a writer first. You will own how Linarc sounds: on the website, in the blog, in comparison and pricing pages, in our founder's LinkedIn posts, and in the scripts and captions behind our short-form video. You'll also shoot and cut that video yourself when speed matters, and run our social channels as a system of recurring series rather than one-off posts.

This is a hands-on role. You'll write most of what Linarc publishes and produce a good share of it. You'll work with an India-based design and video team for finished production, so your job is judgment, voice, and speed, not pixel-perfect polish.

You will report to the Marketing Director and work closely with Linarc's founder, fractional CMO, product experts, and sales team. You'll learn Linarc's voice and positioning fast, then be trusted to publish without line-by-line review. We are hiring for judgment: you should be the person in the room who knows when a piece sounds like us and when it doesn't.

This is not a UI or product design role, and it is not a consumer social media role. Our audience is general contractors and specialty trades evaluating software for their business.

What You'll Do

Writing and Product Voice (about 50%)

• Write and maintain website copy across product, industry, pricing, and comparison pages
• Write blog posts, guides, and comparison content that help contractors evaluate construction software and rank for the questions they actually search
• Write and produce LinkedIn content for Linarc's founder, turning her expertise and industry perspective into posts she is proud to publish
• Write social posts, captions, scripts, hooks, and storyboards for LinkedIn, Instagram, and Facebook
• Interview the founder, product experts, customers, and sales to uncover stories, objections, and language contractors actually use
• Translate product capabilities into practical customer value without falling back on generic software language
• Hold Linarc's voice consistent across every surface so a pricing page, a blog post, and a 30-second video sound like the same company
• Adapt one strong idea into multiple formats without making every channel feel repetitive

Short-Form Video (about 20%)

• Film with a phone or camera at job sites, customer sites, events, and in the office, and direct subject matter experts on camera
• Cut short-form video in CapCut or Premiere with captions and simple motion, and brief our video team for finished production
• Create product demonstrations from screen recordings with narration, captions, and graphics
• Turn webinars, interviews, demos, and event footage into concise clips
• Build a reusable library of product footage, clips, and templates the team can draw from
• Occasionally appear on camera when it supports the story

Social Channel Ownership (about 15%)

• Design and run two to three recurring weekly content series so Linarc's channels build themes over time
• Own the social calendar across LinkedIn, Instagram, and Facebook and publish through HubSpot
• Engage with followers and industry accounts in Linarc's voice and monitor relevant industry conversations
• Review performance and identify the subjects, formats, and angles that generate meaningful engagement and site traffic
• Recommend new series and themes to the Marketing Director, fractional CMO, and founder

Product and Industry Fluency (about 10%)

• Develop a working understanding of Linarc's platform, features, users, and competitive position
• Learn how contractors manage projects, schedules, field coordination, time tracking, pay applications, and job costs
• Sit in on demos and sales calls and stay current on product releases
• Learn the questions and frustrations contractors experience so content reflects their reality

Design Direction (about 5%)

• Brief the design team on carousels, graphics, and supporting visuals, and build quick assets in Canva or templates when speed matters
• Apply Linarc's existing visual identity so the brand feels human, approachable, modern, and credible

What Success Looks Like

• Linarc's website, blog, founder content, and social channels sound like one company with a clear point of view
• Pages you write convert visitors to demo requests and trials, and content-sourced demand is measurable
• Product demonstrations make the platform easier for contractors to understand and evaluate
• Social audiences increasingly watch, respond to, share, and discuss Linarc's content, and the founder's posts perform
• Linarc develops recognizable editorial and visual consistency across its channels
• The founder and internal experts have a dependable partner who turns their knowledge into content they are proud to publish

What We're Looking For

• 3+ years in B2B or technical product marketing, content marketing, or a comparable writing-led role
• Exceptional writing. Clear, specific, plainspoken, and confident with a technical product and a professional audience
• Opinions. You can make a strong, defensible claim, draw on real industry experience, and recognize when a piece is too safe to publish
• Hands-on experience shooting and cutting short-form video, including screen-recorded product content
• Experience writing in someone else's voice, such as ghostwriting for an executive or founder
• Ability to interview people, identify the valuable idea, and shape it into a compelling story
• Comfort learning a technical software product and translating it into practical customer value
• Experience running B2B social channels on LinkedIn, Instagram, and Facebook
• Ability to manage multiple pieces of content from concept through approval and publication
• Organized, dependable, curious, and receptive to feedback
• Experience in construction technology, construction, or the AEC industry is a strong plus
• Experience running or supporting Meta or LinkedIn paid campaigns is a plus

Tools and Technology

Candidates should have experience with several of the following:

• HubSpot (social publishing, reporting, and email)
• CapCut or Premiere Pro
• Canva and basic Adobe tools
• Screen-recording and product-demonstration tools
• Website CMS platforms
• Claude, ChatGPT, or similar business-grade AI tools

AI may be used to accelerate research, ideation, editing, and repurposing. The Content Marketing Manager remains responsible for the originality, accuracy, quality, and brand alignment of everything published.

How to Apply

Apply with content samples and a resume. Show us content you've made. Specifically:

• A resume or summary of relevant experience
• One website page, long-form article, or comparison piece written for a B2B or technical audience
• One short-form video you shot or edited
• One piece written in someone else's voice, such as an executive or founder
• A brief explanation of your role in creating each sample
• Any additional visual storytelling or social work you'd like us to see

The writing samples are the gate. Portfolios showing both the finished work and the thinking behind it will receive the strongest consideration.

Interview Process

Final candidates will complete a short, time-boxed practical exercise using materials provided by Linarc:

• Rewrite one section of a Linarc product page
• Write the LinkedIn post that promotes it
• Turn a product screen recording into a short-form video concept or rough cut

The purpose is to see how you find the story, simplify product information, and hold one voice across formats.

Why This Role Matters

Construction management software is marketed through feature lists, technical jargon, and interchangeable claims. Contractors need to see how a platform fits the realities of their projects and why changing their current process is worthwhile.

You will make that value tangible. Your work will show contractors how the product works, elevate the people and ideas behind the company, and give Linarc a distinctive voice in a crowded market.

Why Join Linarc

• Own how a growing ConTech brand sounds and shows up, end to end
• Create content tied directly to demand, product adoption, and company visibility
• Work across writing, video, and social instead of being confined to one discipline
• Collaborate directly with the founder, marketing leadership, product experts, and sales
• Build a substantial portfolio of product and industry storytelling
• Help challenge established enterprise platforms in one of the world's largest industries

Compensation

• Anticipated base salary: $85,000 to $95,000
• Final compensation will depend on portfolio strength, relevant experience, and demonstrated capabilities

Location and Eligibility

• Hybrid role based in Austin, Texas
• Must be authorized to work in the United States
• No visa sponsorship available