Role description
Mid-Market Account Executive - East
Canopy WorksMid-Market Account Executive
Location: Remote - Hiring for multiple U.S. region, starting with Eastern US
Reports To: SVP, Sales
About the Role
We are seeking an experienced, high-performing Mid-Market Account Executive to own the full sales cycle for selling new healthcare system customers. This role will focus on driving net-new revenue by introducing Canopy’s flagship wearable safety platform to C-level executives, security leaders, and operational decision-makers in hospitals and health systems.
You’ll be selling a solution with an obvious ROI, a compelling emotional value proposition, and a proven track record of rapid adoption in one of healthcare’s most urgent priority areas—staff safety.
Successful candidates will have a proven track record of driving new logo sales by identifying, prospecting, and closing six-figure deals in US-based healthcare systems, helping them solve complex, cross-functional business challenges with innovative solutions.
Key Responsibilities
- Pipeline Generation – Identify, research, and target prospective health systems and hospitals; develop and execute account penetration strategies.
- Full-Cycle Sales Execution – Own the sales process from first meeting through close, including discovery, ROI modeling, proposal creation, contract negotiation, and handoff to implementation.
- Enterprise Stakeholder Management – Engage with multiple decision-makers including CNOs, COOs, CIOs, and Security Chiefs to navigate complex buying committees.
- Solution Selling – Articulate the value of Canopy’s wearable safety platform, demonstrating both operational impact and emotional ROI for staff safety.
- Pipeline Management: Maintain a robust and accurate sales pipeline, providing regular forecasts and updates to leadership.
- Market Development – Represent Canopy at industry conferences, security forums, and healthcare technology events to build relationships and brand awareness.
Required Experience & Skills
- Track Record – 3+ years of B2B SaaS or healthcare technology sales experience with a history of exceeding quota in a new business role.
- Enterprise Sales Expertise – Skilled in multi-stakeholder, moderately complex sales cycles (3-6 months typical), with deal sizes in the $100-200K ARR range.
- Solution & Value Selling – Ability to quantify ROI and also sell based on strategic, operational, and cultural value drivers.
- Stakeholder Alignment – Proven ability to engage, align, and gain consensus across diverse organizational stakeholders, from frontline staff to C-suite executives, to ensure successful decision-making and adoption.
- Self-Starter – Highly motivated, autonomous, and adept at building pipeline from scratch.
Preferred Qualifications
- Familiarity with selling to regulated industries. Healthcare and security experience is helpful but not required.
- Experience working in a MEDDIC-based sales organization
- Background in selling category-creating or disruptive technology solutions.
Success in This Role Looks Like
- Landing 10-13 new healthcare logos annually.
- Ability to run an adaptable, repeatable playbook for engaging, converting, and expanding new accounts.
- Establishing Canopy as the default choice for wearable safety in your territory.
f you're excited about the opportunity to lead and shape innovative products, collaborate with a talented team, and make a positive impact on the lives of healthcare workers, we'd love to hear from you. Join us in making a difference, no matter where you're located, and apply now!
The base salary range for this position is $100k per year with a $100k variable. Canopy is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.Canopy is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.