Marketing Associate

Job Description: Marketing Associate (Global Coordination & Content)

Company:
 ZINFI Technologies, Inc.

Location:
 Pleasanton, CA (On-site / Local Commutable Distance)

Experience:
 3–5 Years

Employment Type:
 Full-Time (Flexible Global Schedule)

Salary Range:
 $70,000 – $90,000 per year (DOE) plus quarterly performance bonuses

Company Description

ZINFI Technologies, Inc. is a global leader in partner management solutions, helping technology providers and their partners drive profitable growth through automation. The company offers its Unified Partner Management (UPM) platform, a suite of cloud-based modules designed for Partner Relationship Management (PRM) and Partner Marketing Management (PMM). These modules seamlessly integrate into existing infrastructures to streamline partner processes. ZINFI’s innovative solutions empower organizations to enhance productivity and achieve efficient revenue growth on a global scale.

Role Description

This is a full-time on-site role located in Pleasanton, CA, for a Marketing Associate to support global marketing initiatives. This is not a typical 9-to-5 position; as a global organization, ZINFI operates across all time zones. This role requires a professional who is comfortable with a flexible daily schedule to accommodate early morning calls with our European teams and late-evening coordination with our teams in Asia and India.

You will serve as the "connective tissue" between our corporate strategy in California and our Marketing Operations team in India. Responsibilities include conducting market research, assisting with sales and marketing campaigns, managing projects, and contributing to global communication strategies. The role involves high-level collaboration across teams to design and execute practical marketing efforts that align with the company’s vision and goals.

Key Responsibilities

1. Content Marketing Funnel & Media Management

• Podcast Production:
   Manage the end-to-end podcast schedule, including guest outreach, recording coordination, and post-production distribution.
• Funnel Optimization:
   Oversee the content marketing funnel, ensuring leads are captured, nurtured, and moved through the pipeline via targeted content.
• Email & Social Marketing:
   Design and execute email campaigns and social media strategies (LinkedIn, Instagram, TikTok) to increase brand awareness.
• Generational Marketing:
   Tailor messaging and channel selection to resonate across different professional generations, from Boomers to Gen Z.

2. Event Marketing (Global & Local)

• Hybrid Events:
   Plan and execute both virtual webinars and in-person events ranging from local Pleasanton meetups to global industry trade shows.
• Local Coordination:
   Manage local event logistics; the candidate must be within driving distance of the Pleasanton office for on-site execution.

3. Global Coordination & Operations

• India Marketing Ops Liaison:
   Work daily with the Marketing Ops team in India to delegate tasks, review assets, and ensure global brand consistency.
• Market Research & Sales Support:
   Conduct market research to identify trends and assist with sales strategies to support revenue goals.
• Schedule Management:
   Maintain a high-precision global marketing calendar accounting for regional holidays and peak engagement times.

Qualifications

• Education:
   Bachelor’s degree in Marketing, Communications, Business, or a related field.
• Experience:
   3–5 years of professional marketing experience, preferably within 
  B2B SaaS
  , partner management, or technology-related industries.
• Communication:
   Strong skills in conveying ideas effectively in both written and verbal formats; comfortable leading calls with international teams.
• Project Management:
   Expertise in organizing, prioritizing, and meeting deadlines across different time zones. Familiarity with tools like Asana, Monday.com, Trello, or Jira is required.
• AI Proficiency:
   Working knowledge of various AI tools (ChatGPT, Midjourney, Jasper, etc.). Experience with advanced prompting and "Agentic Marketing" is a significant advantage.
• Digital Presence:
   Understanding of LinkedIn, Instagram, and TikTok for professional brand building.
• Soft Skills:
   Self-motivated and detail-oriented, with the ability to work both independently and within a global team.
• Availability:
   Must be able to accommodate early morning or late night calls to support global geographies.

Compensation & Benefits

• Salary:
   $70,000 – $90,000 per year (DOE).
• Incentives:
   Eligible for quarterly performance-based bonuses.
• Health & Wellness:
   Comprehensive Medical, Dental, and Vision insurance plans.
• Retirement:
   401(k) Retirement Plan.
• Flexibility:
   Flexible daily schedule windows to balance global call requirements.
• Professional Growth:
   Opportunity to work at the forefront of AI-driven B2B marketing.

Work Authorization

• US Work Authorization:
   Candidates must be legally authorized to work in the United States on a full-time basis.
• No Sponsorship:
   ZINFI Technologies, Inc. does not provide visa sponsorship (e.g., H-1B, TN, etc.) or immigration assistance for this position now or in the future.
• On-site Requirement:
   This is an on-site position in Pleasanton, CA. Remote work is not available for this role.
• ZINFI is an equal opportunity employer.
   We celebrate diversity and are committed to creating an inclusive environment for all employees.