Account Manager - Health PR

Reporting structure

Reports to: Senior Account Manager

Key responsibilities

1. Account Management

• Manage all aspects of PR and integrated accounts and projects, including planning, execution, reporting and financials (overall budgeting and billing) and act as day-to-day point of contact to key clients
• Design, plan and manage Asia Pacific-wide PR and integrated comms programs working with remote teams
• Develop a deep understanding of clients’ businesses to develop relevant communications strategies and plans
• Lead, inspire and drive account teams, providing direction and next steps, ensuring quality standards and meeting of deadlines
• Maintain efficiency of the account by ensuring work distribution and team members’ growth and development
• Ensure the right resourcing and support for the accounts and discuss with Senior Manager/Business Unit Lead on any need for adjustments
• Provide guidance to junior team members on timeline management and other processes
• Manage all aspects of media engagement, including securing of media interviews, setting up media roundtables/press conferences and other media engagements
• Oversee and contribute to the development of PR and integrated comms material, including articles, press releases, briefing documents, eDMs, podcasts, video scripts, etc, by providing overall guidance, edits and final approval
• Ensure and maintain accurate and timely records for financial reporting

2. Business Development

• Build strong client relationships and play an active role in growing client accounts organically
• Actively contribute to new business lead development and pitching
• Able to lead a team to conceptualize, develop and present new business proposals

3. Leadership & Management

• Be a true ambassador for our company culture and live by “Work Hard, Play Nice” FINN value
• Lead by example and provide coaching, guidance and motivation to junior staff
• Demonstrate in-depth knowledge of clients’ businesses and industries
• Demonstrate an excellent understanding of other areas of expertise within the business and actively share knowledge with clients and colleagues
• Take personal responsibility for investing in own development, seeking opportunities to gain knowledge and broaden skills

Role Specific Skills/Attributes

Hard skills

• Understanding of public relations and marketing operations processes, with an emphasis on Health PR
• Confidence in providing day-to-day counsel on client’s integrated communications program
• Capable of account planning and providing strategic inputs to plans, working with senior team/BU leads
• Ability to work and project manage across teams (media, digital, content) to deliver client programs smoothly
• Good understanding of and ability to manage administrative responsibilities
• Excellent writing, editing and media pitching skills
• Maintain some key relationships with media and other stakeholders
• Strong communicator – written and verbal

Soft skills

• Robust time and project management skills
• Ability to build and nurture client relationships
• Ability to analyse, manage and resolve issues
• Goal-oriented, ‘can-do’ attitude
• Meticulous and detail oriented
• Strong teamwork and ability to connect with and guide juniors in their day-to-day delivery
• Demonstrate strong leadership and ability to rally account/work teams
• Self-motivated and ability to demonstrate creative thinking

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