Paid Media Strategist

Are you obsessed with paid social media and B2C and affiliate marketing?

Then look no further and join the URLgenius Paid Media Team as our new Paid Media Strategist. As a Paid Media Strategist, your role will involve working with URLgenius’ Clients to help them accelerate their mobile commerce through paid media. You’ll collaborate closely with our clients, and strategize how to move the needle for generating higher commissions.

Success in this position requires a positive mindset, strong dedication, and a thirst for knowledge. 

Ready to be part of a rapidly expanding company that prioritizes its team members and provides attractive perks? Apply now to explore this exciting opportunity with us! We look forward to connecting with you! 

About Us

URLgenius is a trailblazer in app deep linking, trusted by leading influencers and global brands to elevate mobile engagement—all without additional software development. Our patented, codeless technology is driving billions in mobile commerce each quarter. Recognized for innovation, we’ve earned the Best Influencer Marketing Technology Award and are proud to be part of the Inc. 5000 list of America’s fastest-growing companies.

If you’re passionate about technology and thrive in high-growth, innovative environments, URLgenius could be the perfect place to grow your career.

The Role

We’re building a team of high-energy, growth-focused professionals who can cultivate lasting relationships with our clients, helping them achieve their paid media goals. As a Paid Media Strategist, your primary focus will be on creating, launching and managing campaigns that drive mobile commerce. Experience with Meta Ads and other digital & social paid media platforms is required. 

We’re looking for a Paid Media Strategist that is obsessed with digital advertising, and always keeps up with the latest trends so we can deliver more value to our clients. You’ll work with the Paid Media Director to conduct regular program calls with clients, gather their top performing conversion assets and spin up campaigns that drive results. You’ll also learn how to maximize campaign performance with the URLgenius platform.

Responsibilities

• Execute end-to-end paid social media campaigns including strategy, budgeting, creative briefing, QA, tracking, optimization, and reporting
• Maintain media spend per client expectations
• Develop KPI dashboards to share with clients and management
• Knowledge of eCommerce, Affiliate Marketing, Retail and Online Shopping marketing tactics
• Optimize paid media campaigns to accelerate client earnings and ROAS
• Evaluate campaign analytics and metrics to gauge success of paid meta campaigns
• Actively measure and execute A/B split testing for ad copy, creative and other variables to ensure optimal campaign performance
• Compile monthly reports for our clients with insights and analysis of campaign performance
• Participate in select agency services meetings with clients
• Perform additional duties as assigned

Qualifications/Requirements

• Associate’s, Bachelor’s, or Master’s degree in Marketing, Advertising, Business or related field
• 4+ years of related experience in paid media, digital marketing
• 3+ years of hands-on Meta Ad Campaign experience. Meta/Blue print certification preferred.
• Proven track record of paid social optimization and audience segmentation
• Analytical testing mentality to drive optimal results
• Understanding of how to deliver campaigns that meet or exceed client expectations
• Adaptability and flexibility in managing shifting priorities
• Highly organized and able to multi-task, handing several campaigns and clients at one time
• Strong verbal and written communication skills
• Excellent time management and organization skills
• Proficiency with Google Suite and CRM software

Preferred Qualifications

• Experience driving ecommerce B2C conversions
• Ability to build systems to support campaign operations and client comms
• Experience working with media editing software
• Experience working with retail brands as well as influencers
• Experience building and managing Met ad campaigns

Compensation & Benefits

• Base: $70,000 OTE + performance bonus
• Equity: Stock options in a rapidly growing company.
• Health Benefits:
• Medical, Dental, Vision Insurance:
• Employer-paid group life and long-term disability insurance
• Voluntary life and short-term disability insurance
• Paid vacation and holidays, Unlimited PTO.
• Flexible work environment and hours.

Location & Work Environment

This is a full-time, remote position. Candidates must be located in one of the following states: NY, WI, PA, IL, CO, MD, NC, KY, CT, AZ, UT, OH, TX

Ready to Join Us?

If you’re ready to make a meaningful impact at a company transforming mobile commerce, we want to hear from you! Apply today to become part of the URLgenius team.