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Role description

DTC Business Manager

Wyze logoWyze
TypeFull-time
WorkplaceHybrid
SeniorityMid-level
Salary$113,000–$140,000
LocationKirkland, WA
Posted10/7/2026
Operations

At Wyze, we make smart home technology accessible to everyone. We're known for disrupting markets with high-quality, affordable products - from cameras to lighting to sensors and more. We believe technology should simplify life, not complicate it. We’re a fast-moving, customer-obsessed team driven by curiosity and powered by data. 

The Opportunity

Wyze is hiring a DTC Business Manager to own the commercial performance of our direct-to-consumer business in North America, including wyze.com in the US and Canada. You will own pricing, promotions, assortment, and bundles across the full Wyze product portfolio. You will be accountable for revenue, promotion efficiency, and contribution profit against plan.

Your vendors are Wyze's own product lines. You will represent the DTC channel to Product, Sales, Finance, and Services. You will negotiate for the offers, launch timing, and selection that grow the channel, and work with Product to bring DTC-specific products and bundles to market.

This is a business owner role. The job requires a lot of analysis, but the goal is to make decisions and deliver results.

What You’ll Do

  • Own the DTC portfolio P&L levers for North America: gross revenue, net revenue, promotion spend and ROI against plan
  • Report against and partner with cross-functional teams on contribution profit against plan
  • Build the unit and revenue plan with the Head of E-commerce and own the DTC demand forecast by SKU
  • Set DTC prices within company pricing guidelines. Align with Sales and Finance on national promotional pricing and price matching
  • Own the promotion calendar: what to promote, when, at what depth, and how to measure incremental impact
  • Manage assortment across new launches, core products, accessories, and end-of-life SKUs. Work with Product to develop DTC-specific products
  • Design bundles, kits, and attach offers that grow order value and profit, including subscriptions sold on DTC
  • Run a weekly business review that explains what happened, why, and which actions close the gap to plan
  • Partner with Inventory Planning, Merchandising, Marketing, Site Development, and Customer Service to turn decisions into execution

What You’ll Bring

  • Bachelor’s degree in business or related field
  • 4+ years of experience in vendor management, category management, ecommerce, retail, or related commercial role
  • Experience owning revenue and margin targets, with direct decisions on pricing, promotions, or assortment
  • Fluency in unit economics: gross and net revenue, COGS, promotion cost, and contribution profit
  • A track record of using data to find the highest-value lever, make a decision, and measure the result
  • Experience influencing cross-functional partners and senior leaders without direct authority
  • Advanced Excel or Google Sheets skills. Comfortable with SQL or BI tools
  • Clear, concise writing and the ability to explain tradeoffs in plain terms

Helpful, but not required

  • MBA preferred
  • Experience in consumer electronics, smart home, or hardware with subscription services
  • Amazon vendor management or DTC ecommerce experience, ideally on Shopify
  • Experience with demand forecasting, price elasticity, or promotion analytics
  • Experience building bundle, kit, or attach programs

Base Salary $113,000-140,000 DOE + bonus target up to 20% + equity

Compensation

The base pay range for this role is $113,000 – $140,000 per year.

More about us:

Over the years, Wyze earned a reputation for disrupting entrenched categories and delivering products that feel almost too good to be true. That early impact brought industry recognition from Forbes, TIME, Fast Company, PCMag, and others… all signals of momentum that helped establish Wyze as a breakout brand. 

Today, Wyze is focused on its next stage of company building. We’re scaling our platform, strengthening our operating rigor, and investing for long-term growth, while staying true to the belief that everyday people deserve access to great technology. This is a phase defined less by headlines and more by execution, craft, and durable impact. 

Our people are central to that work. Wyze has been recognized as a Best Place to Work by Built in Seattle and Seattle Business Magazine, but what matters most is the environment we’re building now: one where smart, pragmatic builders take ownership, move fast, and shape what comes next. 

Come Join Us! 

Benefits:

Wyze has a full benefits package through Premera Blue Cross. This includes Medical, Dental, Vision, Basic Life Insurance, Voluntary Life Insurance, EAP, Short-term disability, Long-term disability, FSA, and Daycare FSA. Depending on the benefits package you choose, a portion of the employee and dependent premiums will be covered by Wyze. 

  • 12 Holidays - 8 set holidays and 4 Floating Holidays 
  • 24 days of PTO every year 
  • Additional Wyze anniversary vacation days 
  • Principal 401k Plan (no company match at this time) 

Wyze is an equal opportunity employer and values diversity and inclusion. We are committed to providing equal employment opportunities to all applicants and employees. We provide reasonable accommodations to qualified individuals with disabilities to enable participation in the job application or interview process, performance of essential job functions, and access to other benefits and privileges of employment, in accordance with applicable law. 

If you need a reasonable accommodation, please contact recruiting@wyze.com. 

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Company info

Wyze logo

Wyze

On a mission to make smart home technology accessible to everyone

The founding members of Wyze met when they were working at Amazon and they brought the core Amazon principles to us - it’s our goal to become the most customer-centric technology company. We’re passionate about providing customers high-quality products at great prices. Our first product, Wyze Cam, is the solution to a problem that one of our co-founders faced. He had been looking for a smart home camera to stay connected and protect his family with while on the road. He found that better-recognized brands were overpriced for their quality and cheaper ones were unreliable. We believe consumers deserve better than that and this led to the birth of Wyze Cam. But this is just the beginning. As we grow, we will continue to launch high quality, affordable tech products that enrich people’s lives and make great technology accessible to everyone. Our cameras, smart devices, and Wyze app are meticulously designed with multiple layers of security to help give you peace of mind. Your safety is

Private companySeries BIn the news
Founded2017
HQKirkland, United States
Unlock human wisdom
ThesisTermsPrivacy
Size
201–500 employees
IndustryComputers and Electronics Manufacturing
Funding
  • Series B · $110M · Jul 30, 2021
Investors
Marcy Venture Partners
News
  • Wyze’s new smart lock has a fingerprint scanner on the handle for faster, easier unlocking than before – and it’s under $100
  • This Wyze video doorbell deal adds front-door security for less than $50
  • Wyze Bulb Cam Turns Ordinary Porch Sockets Into Always Ready Outdoor Security
  • Wyze’s new door lock has speedy fingerprint recognition and 12-month battery life
  • Wyze Lock Bolt v2, Solar Cam Pan 2K Both $79.98 [2026]

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