Head of Growth Marketing

About Clapper:

Clapper is a creator-first social media platform built around authentic connection, community, and giving people a fair opportunity to be seen and heard. Our platform brings together short-form video, live streaming, radio, and community features that help creators build meaningful audiences and earn from their work.

We are a lean, fast-moving team, and we value people who are curious, collaborative, comfortable with ownership, and excited to build. As Clapper continues to grow, we are looking for a senior marketing leader who can bring structure, experimentation, and strong storytelling to the way we attract and engage creators and viewers.

The Role:

We are looking for a Head of Growth Marketing to lead Clapper's growth strategy and execution. Reporting directly to the CEO, this role will be responsible first and foremost for driving measurable user growth across acquisition, activation, retention, re-engagement, referral, creator growth, and community growth.

This is not a traditional brand marketing or PR role. We are looking for someone who thinks like a growth leader and a builder: someone who can identify opportunities, form hypotheses, launch experiments quickly, measure results, learn from what works and what does not, and turn successful ideas into scalable growth engines.

The right person will be highly comfortable working alongside Product and Data, will have strong consumer and social-product intuition, and will use AI naturally throughout their workflow. Paid advertising is owned separately, so this role will focus primarily on organic, product-led, lifecycle, creator, community, partnership, content, SEO, referral, viral, and emerging growth opportunities.

What You'll Do:

• Own Clapper's growth strategy and roadmap, with clear goals and KPIs tied to measurable user and creator growth.
• Build a repeatable experimentation engine: identify growth hypotheses, design and launch tests, define success metrics, evaluate results, capture learnings, and scale what works.
• Continuously identify opportunities across acquisition, activation, retention, re-engagement, referrals, creator growth, community growth, lifecycle, content, and product-led growth.
• Partner closely with Product and Data to uncover growth loops within the product, improve onboarding and engagement, and bring strong consumer-product thinking into growth decisions.
• Prototype and ship ideas quickly when speed matters, including landing pages, growth experiments, workflows, internal tools, dashboards, or other lightweight solutions that help validate an opportunity before heavier investment.
• Use AI as a core part of the marketing workflow across research, analysis, content, experimentation, automation, personalization, prototyping, and reporting. Comfort with AI coding or no-code/low-code tools is strongly valued.
• Develop scalable organic growth engines through creator growth, referrals, viral loops, lifecycle marketing, community, content, SEO, partnerships, product-led opportunities, and new or emerging channels.
• Own Clapper's organic social strategy with a growth mindset, using content and channel performance to drive awareness, engagement, creator participation, and measurable business outcomes.
• Lead integrated growth campaigns that connect product initiatives, social, creator programs, partnerships, community moments, and external communications around clear growth objectives.
• Coordinate with Clapper's external PR partners by providing company and product context, setting priorities, reviewing messaging, and ensuring PR activity supports the broader growth strategy.
• Build clear reporting and measurement practices, communicate what moved, why it moved, what failed, and what should happen next, and use those insights to guide future investment and prioritization.
• Lead and develop the marketing team, setting priorities, coaching team members, creating accountability, and building the processes and capabilities needed as the function scales.

What You'll Bring:

• A proven track record of driving measurable user or customer growth, with the ability to clearly explain the metrics you moved, the actions you took, what worked, what failed, and what you learned.

• Strong experimentation instincts and experience using a hypothesis-to-test-to-measurement-to-learning approach to growth.

• Strong consumer and social-product intuition, with an understanding of how community, creator, social, or consumer products grow and retain users.

• A builder mindset: you are comfortable moving from strategy into execution, prototyping ideas, launching quickly, looking at the data, and iterating.

• An AI-native approach to work. You naturally use AI for research, analysis, content, experimentation, automation, personalization, prototyping, and problem-solving rather than treating it as an occasional add-on.

• Comfort with modern AI, coding, automation, or no-code/low-code tools used to quickly build or test growth ideas, workflows, dashboards, landing pages, or prototypes.

• Strong analytical skills and comfort defining KPIs, evaluating performance, identifying patterns, and turning data into decisions.

• Experience building organic or product-led growth strategies across channels such as lifecycle, referral, creator, community, content, SEO, partnerships, or similar areas.

• Experience managing and developing a team, including setting priorities, coaching, providing feedback, and holding others accountable for outcomes.

• Excellent written and verbal communication skills, with the ability to communicate recommendations clearly to executives and collaborate effectively across teams.

• Comfort operating in a fast-moving startup environment where priorities evolve and strong ownership, judgment, and speed matter.

• Bonus:

  experience with creator or community products, consumer mobile apps, lifecycle marketing, product-led growth, referral or viral mechanics, app growth, or creator-industry partnerships.

Interview Process

Our interview process is designed to be thorough while remaining respectful of your time. The process is expected to include:

1. HR Screen:

   an introductory conversation with our HR Manager to learn more about your background, experience, and interest in Clapper.

2. Hiring Team Interview:

   a deeper conversation with our Head of Operations focused on your growth marketing experience, leadership style, strategic thinking, and cross-functional collaboration.

3. Marketing Assignment:

   an exercise designed to help us understand how you approach a growth marketing challenge. Additional details and expectations will be shared with candidates who reach this stage.

4. CEO Interview:

   a final conversation with our CEO, whom this role will report to, focused on vision, strategy, working style, and mutual fit.

Benefits:

At Clapper, we believe in creating a supportive, flexible, and energizing environment (no matter your role). As a full-time team member, you may be eligible for:

• Medical, Dental, and Vision Insurance:

  Comprehensive coverage to support your health and well-being.

• Performance-Based Bonus:

  Annual bonus opportunity aligned with your contributions and overall company performance.

• Professional Development Stipend:

  An annual $1,000 stipend to invest in your growth — whether that's courses, certifications, conferences, or other learning opportunities that support your career.

• 401(k) Match:

  Plan for your future with access to our 401(k) program, including a company match.

• Accrued Paid Time Off:

  Take the time you need to rest and recharge with PTO that accrues throughout the year.

• Paid Holidays:

  We observe 12 paid holidays each year.

• Paid Parental Leave:

  6 weeks fully paid.

• Breakfast and Commuter Stipend:

  A breakfast and commuter stipend added right to your paycheck.

• Choice of Equipment:

  Pick what works best for you: Mac or PC, plus a keyboard and mouse.

• Platform Access:

  Get firsthand access to Clapper as part of your role and help shape the product from a true user perspective.

• Plus more!

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Employment at Clapper is based solely upon individual merit and qualifications directly related to professional competence. We strictly prohibit unlawful discrimination or harassment on the basis of race, color, religion, veteran status, national origin, ancestry, pregnancy status, sex, gender identity or expression, age, marital status, mental or physical disability, medical condition, sexual orientation, or any other characteristics protected by law. We also make reasonable accommodations to meet our obligations under laws protecting the rights of the disabled.