Role description
HubSpot Content Hub Developer/Specialist
Advantage Route, Inc.We are seeking an experienced HubSpot Developer/Specialist for a contractor role to restructure our B2B SaaS website and build new pages within HubSpot. The ideal candidate has extensive experience with HubSpot Content and Service Hubs, HubL, HTML/CSS/JavaScript, website architecture, and technical SEO. Responsibilities include redesigning site navigation, creating new page templates and modules, implementing redirects, optimizing site structure for SEO, and ensuring mobile responsiveness and performance. Experience with HubSpot Design Manager, Google Search Console, GA4, and B2B SaaS websites is strongly preferred.
Role Description
The HubSpot Content Hub Developer/Specialist is a contractor role. This role is responsible for configuring, maintaining, and optimizing HubSpot Content Hub, and other HubSpot hubs to support website development and management, lead generation, and customer engagement.
A key responsibility will be website development and technical SEO improvements.
Activities include, but not limited:
1. HubSpot Website Development and Administration:
Contractor will perform website modifications and enhancements within HubSpot Content Hub, including but not limited to:
- Navigation and Global Elements
- Page Development and Layout Changes
- Creation and Modification of HubSpot Templates and Reusable Assets
2.Technical SEO Audit and Optimization:
Contractor will review and implement technical SEO improvements identified through HubSpot SEO recommendations and independent analysis.
- SEO Audit and Recommendations
- Improve Site Performance and Core Web Vitals
- Mobile Optimization
- Crawlability and Indexing
- Structured Data and Schema
- Search Engines and LLM's Best Practices
Core Requirements:
- HubSpot platform expertise, including Content Hub configuration, Marketing Hub automation, and Sales Hub tools.
- Expertise in web development
- Experience using HubSpot Design Manager
- Familiarity with HubL (HubSpot’s templating language)
- Experience working with HubSpot themes and child themes
- Strong HTML5, CSS3, and JavaScript skills
- Responsive/mobile-first web design
- Ability to customize HubSpot templates and modules
- Experience implementing custom page layouts and functionality
- Understanding of page speed optimization and Core Web Vitals
- Experience restructuring websites and navigation systems
- Ability to improve user journeys and conversion paths
- Experience creating page templates that can be reused by marketing teams
- Understanding of website hierarchy and internal linking strategies
Knowledge of technical SEO best practices including:
- URL structure
- Redirect mapping (301 redirects)
- Canonical tags
- XML sitemaps
- Schema markup
- Internal linking
- Meta data optimization
Other:
- 3+ years working with HubSpot Hubs
- Strong communication and collaboration skills for partnering with cross-functional teams.
- Detail-oriented and organized.
- HubSpot certifications (e.g., HubSpot Marketing Software, HubSpot Sales Software, HubSpot CRM) are a plus.
Project Duration
• Estimated effort: Up to 50 hours.
• Estimated project duration: 3–4 weeks.
• Work can be performed remotely.
• Opportunity to extend project on contract basis.
Competitive Rates commensurate with experience
Company Description:
Advantage Route, Inc. provides route accounting and route delivery management software to companies with pre-order delivery, route sales, and equipment service operations. The company’s solutions help route-based businesses simplify and centralize their operations by optimizing delivery operations and automating field data collection and office data processing. By optimizing route and office operations, Advantage Route enables customers to increase productivity, improve customer service, and enhance profitability through time and resource savings.