Marketing Manager

About the role

This is a hands-on, execution-focused role for an experienced marketer who loves to make things happen. You'll coordinate content, social, events, and campaigns; keep projects moving across contractors and agency partners; and help the team show up consistently and on brand. You'll report to the CMO and work closely with sales, and you'll get real exposure to how a modern B2B marketing team builds pipeline. If you want to be a marketing leader in the future, this is a great role for you.

Key responsibilities

Content, Social + Customers

• Drive engagement and campaigns through the ownership of all social channels, and bring fresh, creative ideas to the table
• Maintain the content calendar across channels (thought leadership, case studies, email, and more) and keep deadlines on track
• Coordinate with customers on case studies, testimonials, and co-marketing: scheduling interviews, gathering assets, and managing approvals
• Serve as the day-to-day point of contact for content contractors and agency partners: sharing briefs, tracking deliverables, and flagging issues early
• Help build and update sales enablement materials, including one-pagers, decks, and campaign collateral
• Own the website: content, updates, and any contractors we use for the back end.

Event Support

• Be the connective tissue for all the resources that put on our events: the go-to person for contractors, making sure every workstream is running. You are the captain of the ship
• Produce event collateral and help execute pre- and post-event outreach and follow-up
• As needed: be on-site to help Onescreen show up in the real world the way we help our customers do

Campaigns + Reporting

• Support demand generation programs across paid, owned, and partner channels by building emails, landing pages, and lists in HubSpot and Claude
• Help sales launch campaigns tailored to our ICP segments
• Pull regular performance reports from GA4 and HubSpot and share what's working, what isn't, and what we could test next
• Keep CRM data, lists, and campaign tracking clean and organized

Brand Standards

• Know our brand guidelines inside and out, and apply them consistently across every channel, campaign, and piece of collateral
• QA everything before it goes out (copy, links, design, and formatting) so the quality bar stays high

Requirements & Qualifications:

• 5-8 years of marketing experience, ideally in B2B SaaS, media, or advertising
• A real love for creative: you have opinions about what good looks like and you're eager to sharpen your eye
• Detail-oriented and highly organized: you can juggle multiple projects and deadlines without dropping anything
• Data-curious: you're comfortable in spreadsheets and dashboards, and want to learn how marketing activity connects to pipeline
• AI fluency: you're actively using AI in your day-to-day, thinking critically about the output, and eager to keep learning
• Strong writing skills and an instinct for messaging that actually lands
• Clear, proactive communicator who's comfortable working with customers, contractors, and sales
• A self-starter with a bias for action: you take initiative and follow through
• Someone who understands that the best marketing builds confidence, not just clicks

Comfort with the following is a plus. These are the tools we work in every day (and we'll help you get sharper in all of them):

• HubSpot (CRM, email, and landing pages)
• Canva (creative production and brand assets)
• Claude (AI-assisted content and research)
• LinkedIn, Instagram, and other major social platforms
• GA4 or equivalent analytics tools

Location & Compensation

• Location: Boston
• Base Salary Range: $110,000-120,000 + Corporate Variable Bonus (Target 10%) + Health Benefits