Growth & Lifecycle Marketer

Company Overview

MentorPass is a platform that connects consumer brands with the top 1% of founders, operators, and experts in the DTC / retail industry. We have a strong community with some of the world's fastest growing brands as both mentors and mentees.

This is our first marketing role in the five year history of the business, which is hopefully exciting for you. We have an excellent product and community, with a lot of low hanging fruit on the marketing operations.

Lifecycle & Activation (60%)

Own signup → first session → repeat customer. Build and optimize every email sequence across the journey. Run experiments weekly. Live inside our email tools.

Community (30%)

Engage with the community to help them achieve their goals and tell their stories. Curate newsletters and other channels to keep everyone engaged.

Analytics (10%)

Build a growth dashboard. Dive deep into product analytics. ID gaps and solve them. Weekly reporting to the CEO. Surface insights, run experiments.

Revenue (100%)

You will have autonomy and responsibility to grow the overall business.

Who You Are

• 3–5+ years in growth, lifecycle, or retention at a startup
• Hands-on with email platforms — you build, not spec
• Comfortable with analytics platforms like PostHog
• Experience in DTC / consumer brand ecosystem experience is very helpful
• Experience with marketplaces, education, and/or community business models helpful
• Operator mentality -- founder gives you an impossible task and you get it done
• Smart, hard-working, ambitious, and a bias for action

Details

• Competitive comp — open to W2 or 1099
• Meaningful equity package for the right candidate
• Lean team that is fully remote, Austin, TX is the center of gravity

Send an email to Kenny@MentorPass.co if you actually read the JD and are excited about the job.