Founding Head of Growth

About Potluck

Potluck is building the social infrastructure for real-world gatherings.

We believe the most meaningful moments in life happen when people come together — dinners with friends, backyard parties, family celebrations, and team gatherings. Potluck helps people host these moments and preserve the shared memories that come from them.

Our mission is to strengthen real-world relationships by making it easier to gather.

We’re looking for a Founding Head of Growth to own the systems that drive user growth, host conversion, and revenue across the platform. You’ll work directly with the CEO and help build the company’s growth engine from the ground up.

What You'll Own

• Paid acquisition across Google Ads and Meta Ads

• Lifecycle marketing and email remarketing

• Conversion optimization across the growth funnel

• Guest → host conversion systems

• Growth experimentation and analytics

• Revenue growth from new and existing users

What Success Looks Like

• Growth in paid events

• Increased guest-to-host conversion

• Higher hosting frequency

• Revenue growth from new and existing users

• Efficient acquisition and lifecycle conversion

What We're Looking For

• Strong analytical and data-driven mindset

• Experience with performance marketing (Google Ads / Meta Ads)

• Experience running growth experiments and A/B testing

• Funnel and cohort analysis experience

• Lifecycle marketing and automation experience

• Comfortable owning both strategy and execution

Why Join Potluck

• Founding leadership role

• Work directly with the CEO

• Build the growth engine from the ground up

• Help create technology that strengthens real-world relationships

Compensation

We’re currently raising our Seed round (target close: July 1, 2026).

Joining before the round closes means stepping in early—with a meaningfully larger ownership stake than typical for this stage.

Compensation includes competitive salary + equity, with salary increasing alongside the close of the round.

Location

Remote / Hybrid with preference given to Nashville TN or surrounding states.