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Social Media & Digital Marketing Specialist – Storage, Networking, Systems & Virtualization Solutions
Location: Remote (Work Hours: 8 AM – 5 PM Pacific Time, USA)
Job Type: Full-time
Compensation: Competitive salary + Benefits
Key Responsibilities:
- Content Creation & Management:
- Develop engaging content to promote StoneFly’s storage, networking, systems, and virtualization solutions across various digital platforms (website, blogs, email campaigns, social media).
- Create marketing materials, such as brochures, case studies, and white papers, that highlight product features and customer success stories.
- Digital Marketing & Campaigns:
- Plan and execute digital marketing campaigns, including SEO, SEM, email marketing, and paid media to drive brand awareness and lead generation.
- Optimize website content for search engines to improve visibility and attract high-quality traffic.
- Social Media Management:
- Manage and grow StoneFly’s social media presence by creating and sharing engaging content on platforms like LinkedIn, Twitter, and Facebook.
- Monitor social media trends and competitor activities to identify new opportunities for engagement.
- Analytics & Reporting:
- Track, measure, and report on the performance of marketing campaigns and initiatives using tools like Google Analytics, HubSpot, or similar platforms.
- Use data-driven insights to continuously improve the effectiveness of marketing strategies and campaigns.
- Event & Webinar Management:
- Organize and promote online webinars, virtual events, and product demonstrations to engage potential customers and showcase StoneFly’s offerings.
- Work with the sales team to ensure alignment between marketing activities and sales goals.
- Collaboration with Internal Teams:
- Partner with the sales, product development, and customer support teams to ensure marketing initiatives are aligned with company objectives.
- Collaborate on joint marketing campaigns with technology partners and resellers.
Required Qualifications:
- Proven experience in marketing, preferably within the technology or IT infrastructure sectors (storage, networking, virtualization).
- Strong content creation and copywriting skills, with an understanding of how to communicate complex technical concepts clearly and persuasively.
- Experience with digital marketing tools and platforms (Google Analytics, SEO, SEM, HubSpot, social media management tools).
- Ability to work independently in a remote setting, managing multiple projects and deadlines.
- Strong organizational and communication skills, with a creative and data-driven mindset.
Preferred Qualifications:
- Knowledge of StoneFly’s products and solutions is a plus.
- Experience with B2B marketing, particularly in the storage, networking, or virtualization industries.
- Familiarity with CRM and email marketing platforms such as HubSpot, Mailchimp, or Salesforce.
What StoneFly Offers:
- Competitive salary with opportunities for career growth and development.
- A fully remote work environment, allowing flexibility while working Pacific Time hours.
- Comprehensive benefits package, including health, dental, and retirement plans depending on location.
- A dynamic and innovative team committed to shaping the future of IT infrastructure solutions.
StoneFly has been at the forefront of the most advanced and lasting technologies such as iSCSI, fibre channel, object, scale out NAS, hyperconverged, HyperScale, and cloud.
This is your chance to join us as we continue our journey.