Ecommerce Web Designer

About Zoey

Zoey is a SaaS platform that provides an online commerce experience for B2B and wholesale businesses. We support a wide range of clients and industries. As the Lead Web Designer you’ll design sites for diverse brands while also helping improve the product they are built on.

The Role

We’re looking for an experienced Web Designer to lead design and execution of client themes within Zoey’s Visual Design Editor. You’ll thrive in this role if you have experience designing within visual web design platforms like WordPress, Shopify, Squarespace, etc. We need someone who is comfortable designing with different client brand styles, creating clean and conversion-minded layouts, and jumping into HTML/CSS when custom solutions are needed.

Beyond designing for Zoey clients, we’re looking for someone who brings strong UX skills to improve the usability of Zoey’s Visual Design Editor. You’ll also contribute to marketing design for the Zoey brand, supporting sales and socials with high-quality assets.

Responsibilities****Client Theme Design (Zoey Visual Design Editor)

• Design and execute client themes within Zoey’s Visual Design Editor, translating brand guidelines into polished, user-friendly experiences.
• Create page and template layouts that are visually strong, conversion-minded, and consistent across desktop and mobile.
• Work across multiple clients simultaneously, adapting to different industries, brand styles, and levels of creative direction.
• Provide design leadership when client direction is limited.

Custom Front-End Styling (HTML/CSS)

• Write and maintain custom HTML/CSS to support unique client needs and high-polish theme implementations.
• Troubleshoot layout/styling issues and implement clean, scalable solutions.

Product UX Improvements (Visual Design Editor)

• Identify friction points and usability issues in Zoey’s Visual Design Editor and propose improvements grounded in UX best practices.
• Create UI mockups, flows, and prototypes in Figma to communicate product improvements clearly with dev team.
• Contribute to improving consistency, discoverability, and overall usability for customers building themes in the editor.
• Create designs and guidelines for new theme components that will aid users in building modern websites (ex. slideshows, galleries, product cards)

Zoey Marketing & Brand Design

• Create marketing and sales materials such as one-pagers, decks, product visuals, and case studies.
• Produce design assets for Zoey’s social media channels and campaigns that align with brand standards and messaging.
• Support ongoing evolution of Zoey’s brand look and feel across channels.

Requirements (Must Have)

• 3+ years of agency experience

  designing for multiple brands and working across different styles.

• Strong portfolio showing web design work (sites, landing pages, ecommerce layouts, UI components) with excellent typography and layout skills.

• Experience designing in leading web design platforms such as
  WordPress, Shopify, Squarespace, Wix

  (or comparable tools).

• Proficiency in
  Figma

  (well-organized files, components, responsive design).

• Strong working ability in
  HTML/CSS

  , including creating custom styles for client work.

• UX-minded problem solver: ability to identify usability issues and propose improvements that reduce friction and improve clarity.

• Confident advising clients who need creative guidance, including proposing layout, style, and lightweight branding to establish a strong site look and feel.

• Strong communication skills and ability to collaborate cross-functionally.

Nice to Have

• Experience designing ecommerce experiences for
  B2B, wholesale, or complex catalogs

  .

• Experience creating sales/marketing assets (decks, one-pagers, social templates).