Social Paid Ad Specialist

About Upfluence

Upfluence is an all-in-one influencer marketing platform helping brands find, manage and scale creator partnerships. Learn more here: https://www.upfluence.com/.

The Role

We’re looking for an experienced Social Creator Paid Ad Specialist to set up and manage influencer paid ad campaigns for multiple client accounts (B2C brands across verticals: hospitality, food & beverage, technology, etc). You’ll own the paid amplification of influencer and UGC content on Instagram, TikTok and YouTube. That covers ad account and permissions setup, campaign launch, optimization and reporting. You’ll work closely with our Services Ops team and report results with internal stakeholders.

Responsibilities:

• Account setup and access: Set up and manage client access in Meta Business Manager and TikTok Business Center. Coordinate ad account permissions and ad spend billing with Services Ops team.
• Whitelisting and creator licensing: Run creator-licensed ads (Meta Partnership Ads, TikTok Spark Ads, YouTube creator partnership ads). Secure creator permissions, ad codes and usage rights.
• Campaign build and management: Launch, run and optimize paid campaigns across Meta, TikTok and YouTube.
• Creative selection and testing: Identify the best-performing organic creator posts to amplify. A/B test hooks, formats, CTAs and creators.
• Audience strategy: Build targeting from creator audiences, lookalikes, retargeting and custom audiences. Manage overlap and frequency.
• Budget management: In partnership with Service Ops team, pace spend across creators and campaigns and reallocate budget to top performers.
• Reporting: Track ROAS, CPA, CPM, CTR, hook and hold rates. Deliver weekly performance reports to the Services Ops team.
• Optimizations: Spot opportunities to improve campaign performance across creators, creatives, audiences and budget. Share clear, actionable recommendations with the Services Ops team.
• Rights and compliance: Track licensing windows and usage terms, and make sure ads follow FTC disclosure rules.
• Collaboration: Partner with our Services Ops team on creator selection, briefs, and share what creative converts.

Requirements:

• 3-5 years in paid social or performance marketing, including influencer or UGC campaigns
• Hands-on experience running Meta Partnership Ads and TikTok Spark Ads (YouTube a plus; certifications a plus)
• Deep understanding of ad specifications across major social platforms (Instagram, TikTok, YouTube)
• A sharp creative eye for strong hooks and native-feeling content
• Proven track record of collaborating with internal stakeholders and clients
• Clear, client-ready written communication
• Strong analytics skills in Excel/Sheets and a working knowledge of attribution
• Comfortable planning and reporting on ROAS, CPA/CAC, CTR, hook rate, cost per engaged view and creator-level ROI
• Familiarity with influencer platforms (Upfluence, CreatorIQ, Grin) and creator licensing workflows
• Reliable availability during EST business hours, with responses within [<24 hours]

What We Offer:

• Long-term, recurring campaign engagements after a successful trial project
• Campaigns with Fortune 500 and leading consumer brands
• A front-row seat to the creator economy
• Flexible schedule & remote work environment

If you are passionate about paid social influencer marketing and have the experience we are looking for, we would love to hear from you! Send your resume & LinkedIn profile plus 1–2 short case studies of influencer paid ad campaigns you’ve run, including platform, spend range and results (e.g., ROAS or CPA).

Upfluence is an equal opportunity employer.

Pay: $40.00 - $50.00 per hour

Expected hours: 3.0 per week

Application Question(s):

• Which brand clients have you run paid ad campaigns for?

Experience:

• paid social performance marketing: 3 years (Required)

Work Location: Remote