Marketing Programs Manager

Marketing Programs Manager (Contract to Hire)

The Marketing Programs Manager drives day-to-day execution across campaigns, digital marketing, content, events, partner marketing, and marketing operations. Working across the marketing team, this role turns strategy into coordinated programs and ensures initiatives are launched, tracked, and measured.

The ideal candidate brings startup experience, thrives in a fast-paced environment, and has strong project management, problem-solving, and communication skills.

Responsibilities

Campaign & Digital Marketing

• Execute integrated campaigns across landing pages, email, nurture programs, paid media, and other digital channels.
• Own day-to-day paid media execution, including campaign builds, A/B testing, optimization, and budget pacing.
• Monitor paid campaign performance and work with campaign and digital leads to implement improvements.
• Support website updates, landing page development, conversion optimization, and campaign QA.

Social Media

• Own the social publishing calendar, scheduling, and posting across Rafay channels.
• Manage community engagement, replies, and audience growth.
• Coordinate executive, employee, and partner social amplification.
• Adapt campaigns, customer stories, product launches, events, and executive perspectives into social content.
• Use Sprout Social and channel analytics to measure and improve social performance.

Content & Creative Production

• Manage content production from draft through review, approval, formatting, and publication.
• Create marketing assets in Canva and Figma, including social cards, event graphics, digital ads, and partner creative.
• Develop promotion kits with graphics, suggested social copy, and stakeholder communications.
• Assist with presentations, sales decks, campaign collateral, and newsletters.
• Repurpose existing content into email, advertising, and sales enablement assets.

Product, Customer & Partner Programs

• Support product launches and sales enablement programs, including maintaining enablement calendars, coordinating speakers, and identifying content gaps.
• Manage customer case study workflows, including customer approvals, review cycles, publication, and external submissions.
• Support partner co-marketing and enablement initiatives, including asset development, promotional programs, and content distribution.
• Build partner-specific communications and newsletters

Events & Field Marketing

• Support event logistics, registration, invite lists, RSVP tracking, and attendee communications.
• Support pre-event promotion and post-event follow-up programs.
• Coordinate post-event lead routing and SDR handoff with Sales and RevOps.

Marketing Operations, CRM & Reporting

• Build and maintain HubSpot campaigns, including associated assets, contacts, audience segments, and nurture workflows.
• Maintain campaign naming conventions, UTM tracking, suppression lists, and lifecycle stages.
• Support marketing database hygiene, including duplicate records, missing fields, and contact status accuracy.
• Manage event attendee uploads and campaign attribution in HubSpot.
• Maintain marketing dashboards and support reporting on campaign performance.
• Partner with RevOps to maintain data quality and reporting consistency.

Program Management & Communications

• Manage marketing project timelines, dependencies, deliverables, and stakeholder updates across campaigns, events, and launches.
• Maintain the marketing calendar, Notion enablement hub, content library, and shared resources.
• Coordinate internal communications and collaboration workflows, including Slack channels.
• Maintain SOPs, templates, checklists, and operational documentation.
• Develop repeatable processes that improve marketing execution and team efficiency.
• Support PR operations, including editorial tracking, awards calendars, submissions, and external content coordination.
• Provide execution support across the marketing team as priorities shift.

Tools & Platform Experience

• High proficiency with core marketing and creative platforms, including
  HubSpot, Salesforce, Canva, Figma, Notion, and Webflow
  .
• Experience with paid media and social platforms such as
  Google Ads, LinkedIn Campaign Manager, and Sprout Social
  , or comparable platforms.

What We’re Looking For

• Bachelor’s degree in marketing, business, or a related field, or equivalent practical experience.
• 3+ years of B2B marketing experience in AI infrastructure, cloud, developer tools, or technical SaaS.
• Proven track record executing marketing campaigns that contribute to pipeline growth.
• Experience executing account-based marketing (ABM) and field marketing programs.
• Data-driven approach to campaign measurement and optimization.
• Comfortable adopting new marketing technologies, including automation, analytics, and AI-powered marketing tools.
• Able to independently execute programs, troubleshoot issues, and maintain established operational standards.
• Comfortable working in a fast-paced startup environment, managing competing priorities, and solving problems independently.

About Rafay Systems

Rafay Systems is a leading software provider powering operators building the AI cloud, including Neoclouds, telecommunications providers, enterprises, and sovereign AI operators. The Rafay Platform enables organizations to operationalize GPU and compute infrastructure through self-service automation, governance, and multi-tenancy.

Its capabilities span bare-metal provisioning, infrastructure lifecycle management, virtual machines, Kubernetes, GPU platform-as-a-service, AI development environments, and token-metered inference services. By simplifying orchestration and operations across this stack, Rafay helps operators improve GPU utilization and turn raw infrastructure into secure, production-ready AI services.

For more information, visit
rafay.co
.