Role description
Stage 32 (stage32.com)Stage 32 is seeking a
Director of Education Revenue & Sales
with a proven background in
e-commerce, digital sales, and revenue growth
to lead and scale our global online education business.
This is not a traditional curriculum development role. We're looking for someone who thinks like a business owner, understands online purchasing behavior, and uses data, technology, relationships, and smart marketing to increase sales.
You'll identify what our audience wants to buy, book top-tier industry professionals to teach, build a commercially successful education calendar, and collaborate with marketing to maximize revenue. You'll lead the education team, work directly with our Managing Director, and engage with our CEO.
The right candidate doesn't simply read a sales dashboard. They understand
why
results happened, identify what to change, execute quickly, and measure the impact.
ABOUT STAGE 32
Stage 32 is a global entertainment industry networking and education platform connecting more than
1.5 million creatives and professionals worldwide
. With
3,000+ hours of online education
, we offer one of the largest digital education libraries dedicated to film, television, and entertainment professionals.
For 15 years, Stage 32 has helped members
connect, learn, develop, and rise
in their careers. We've been featured in
Variety, CNN, The Hollywood Reporter, Deadline, The Wrap, Forbes,
and
Business Insider
for our work at the intersection of entertainment, education, and technology.
WHO WE'RE LOOKING FOR
A commercially driven leader with excellent sales instincts, analytical skills, relationship-building ability, and the willingness to execute.
- E-Commerce & Sales-Focused:
Proven success selling products or services online, increasing conversion, and growing measurable revenue. - Highly Analytical:
Able to interpret dashboards, customer behavior, product performance, and sales trends to make smarter decisions. - Revenue-Driven:
Energized by setting, hitting, and exceeding monthly sales targets. - AI-Savvy:
Already using AI to research, analyze data, improve marketing, automate tasks, and increase productivity. - Entrepreneurial:
Thinks like an owner and continually finds ways to increase revenue and improve efficiency. - A Skilled Salesperson:
Confident pitching, negotiating with, and booking established entertainment professionals and high-profile educators. - Marketing-Minded:
Understands offers, persuasive copy, email campaigns, audience segmentation, and online conversions. - A Hands-On Leader:
Proactive, organized, accountable, decisive, and willing to do the work alongside the team.
An interest in film and television matters, but
a proven record in e-commerce, sales, and revenue growth is essential.
WHAT YOU'LL DO1. Drive Education Revenue & E-Commerce Growth
- Own the education division's sales strategy and deliver against monthly, quarterly, and annual revenue goals.
- Analyze sales across webinars, classes, labs, and other products to identify growth opportunities.
- Evaluate pricing, promotions, conversion rates, customer behavior, and top-performing topics, educators, and formats.
- Partner with marketing on high-converting campaigns, email strategy, offers, and product positioning.
- Test and refine pricing, messaging, promotions, and sales funnels based on results.
- Grow repeat purchases, customer lifetime value, and revenue from our existing audience.
- Book & Sell High-Performing Education
- Build and manage a commercially successful calendar of approximately
14–16 webinars, classes, and labs each month
. - Research demand and emerging industry trends to find topics with strong sales potential.
- Identify, recruit, pitch, negotiate with, and book respected entertainment executives, experts, and high-profile educators.
- Develop products with clear value propositions that motivate customers to purchase.
- Use historical performance to decide which topics, formats, and instructors to repeat, expand, revise, or retire.
- Maintain an active educator pipeline and relationships that create repeat booking opportunities.
- Turn Data Into Action
- Review sales dashboards and key performance indicators daily.
- Identify weak performers, diagnose causes, and act quickly to improve results.
- Forecast sales, spot revenue gaps early, and recommend practical solutions.
- Translate data into decisions that improve conversion, revenue, and profitability.
We want someone who can explain not just what happened, but why it happened and what we're doing next.
- Use AI, Technology & Automation
- Integrate AI into daily workflows to improve research, analysis, efficiency, and decision-making.
- Use AI for market research, programming ideas, competitive analysis, campaign planning, and marketing copy.
- Automate repetitive administrative work and streamline educator outreach, booking, scheduling, and reporting.
- Test new tools that help the division grow without unnecessary increases in cost or headcount.
You should already use AI in your work, not simply be interested in learning it.
- Lead, Execute & Scale
- Lead day-to-day education operations and manage a team with clear expectations, deadlines, and accountability.
- Collaborate with marketing to position and sell educational products effectively.
- Pursue international education opportunities, including the UK, Europe, and other growing entertainment markets.
- Develop lead-generation events, strategic partnerships, and new initiatives that attract customers and drive sales.
- Work closely with leadership on business growth, operational improvements, and new opportunities.
- Balance long-term strategy with hands-on execution in a fast-paced environment.
REQUIRED EXPERIENCE & QUALIFICATIONS
- Proven success in e-commerce, digital product sales, online sales, or revenue growth, supported by measurable results.
- Experience owning revenue goals and consistently meeting or exceeding targets.
- Advanced comfort with sales dashboards, spreadsheets, reporting, and performance metrics.
- Strong understanding of conversion optimization, customer behavior, digital marketing, and sales funnels.
- Experience executing sales campaigns, product strategies, or promotions that generate revenue.
- Active, practical use of AI tools to improve workflows, research, marketing, or business performance.
- Excellent negotiation, outreach, relationship-building, and persuasive communication skills.
- Ability to lead people, prioritize multiple projects, manage deadlines, and take ownership of results.
Highly Preferred
- Experience selling digital education, online courses, webinars, subscriptions, or similar products.
- Experience with CRM platforms, email marketing, automation, A/B testing, and customer segmentation.
- Background in talent booking, partnerships, business development, or recruiting high-profile speakers.
- Familiarity with film, television, entertainment, and creator education.
WHAT SUCCESS LOOKS LIKE
You'll be measured by business results, including:
- Consistently meeting or exceeding monthly education revenue targets.
- Increasing revenue per offering, sales conversion, and repeat purchases.
- Building a reliable pipeline of sought-after educators and commercially successful programming.
- Improving programming, marketing, pricing, and sales decisions with data.
- Using AI and automation to save time and improve team output.
- Generating new revenue ideas and turning them into measurable growth.
THE STAGE 32 CULTURE
Stage 32 is entrepreneurial, ambitious, collaborative, fast-moving, and results-driven. Great ideas matter, but execution matters more.
This role is for someone who enjoys taking ownership, solving problems, moving quickly, and being accountable for performance. We're not looking for someone to maintain an existing education calendar. We're looking for someone who wants to grow a business.
If you love sales, data, technology, the entertainment industry, and building something bigger, we'd love to hear from you.
BENEFITS & DETAILS
- Full-time; Los Angeles preferred; hybrid with virtual and in-office work required.
- Competitive salary based on experience.
- Two weeks paid vacation after 90 days and annual paid sick days.
- Health, vision, and dental insurance, portion employer-paid.
- Paid travel for company-required events and festivals.