Role description
Profit.coMost demand gen hires come with a playbook built around content, SEO, and inbound. That's not this role.
We're looking for someone who builds pipeline the direct way studying target accounts, mapping the right personas, crafting messages that land, and building the sequences and systems to turn cold accounts into warm conversations at scale.
This is a startup. We move fast, we operate lean, and we expect people to own their outcomes completely. There is no committee to wait on, and no room for someone who measures their day in hours rather than results. If your background is primarily in large enterprise environments where resources were abundant and timelines were forgiving, this will be a difficult adjustment. We're looking for someone who has thrived in resource-constrained environments and loved it.
You will be leading a small execution team based in India from day one. This is not a management role in the traditional sense we are not looking for someone who delegates and reviews. We are looking for someone who sets the vision, builds the playbook, and drives the team to execute it with urgency and precision. The team has capability. What it needs is a strong leader who knows exactly what great outbound looks like and can instill that standard quickly.
At the same time, this person must be able to do the work themselves. You should be just as comfortable building a sequence or pulling a target list as you are directing others to do it. The best leaders in this kind of role lead by example and the team will know immediately whether you can.
One more thing, and we'll say it plainly:
This is a full-time role that demands full-time focus. We expect this person to be fully present and fully invested not splitting attention across other clients, projects, or employers. If this is not your only professional commitment, this is not the right role.
What You'll Own
Team leadership:
Lead a small outbound execution team based in India set the standard, build the playbook, drive accountability, and develop the team's capability over time. This is leadership through example, not oversight from a distance
Target account strategy:
Define the ICP, build and refine target account lists across the US and Canadian markets, and segment by industry, company profile, and buying signals
Persona mapping:
Identify the right contacts within each target account multiple personas, multiple entry points and understand what motivates each one
Outbound campaign architecture:
Design and execute multi-touch outbound campaigns across email, LinkedIn, and other direct channels coordinated, sequenced, and built to convert
Messaging and creative direction:
Develop the hooks, angles, and narratives that drive replies. You don't need to be a copywriter, but you need sharp editorial judgment knowing what will resonate with a CFO versus a VP of Operations, and directing AI tools to produce it at speed
Sales alignment:
Work hand-in-hand with sales to ensure warm hand-offs are tight, feedback loops are fast, and messaging continuously sharpens based on what's resonating in real conversations
Tech stack and workflow ownership:
Own and continuously improve the outbound tooling and automation stack sequencing platforms, intent data, enrichment tools, CRM, and AI-powered workflows. You should be building new efficiencies into how you operate every week
Testing and optimization:
Run structured experiments on messaging, timing, channels, and personas. Track what works, kill what doesn't, and double down on what converts
Pipeline accountability:
Own the numbers accounts touched, reply rates, meetings booked, pipeline generated. You report with clarity and use data to make smarter decisions faster
What We're Looking For
Hands On Experience Non Negotiable
We are not hiring someone who has overseen outbound from a distance. We need someone who has personally built outbound programs written the sequences, managed the tools, pulled the data, and owned the outcomes. If your experience is primarily in directing others, this isn't the right fit
- Experience leading or mentoring outbound teams not managing headcount, but setting standards, coaching on messaging, and holding people accountable to outcomes
- 5+ years in outbound demand generation or outbound-focused growth roles in B2B SaaS or complex sales environments
- Proven, hands-on track record of building outbound programs that generated real pipeline with specific results you can speak to
- Deep experience with outbound sequencing platforms (Outreach, Salesloft, Apollo, or similar) not just awareness of them
- Experience with intent data and account intelligence tools.
- LinkedIn outbound proficiency Sales Navigator, connection campaigns, and direct outreach at scale
- Strong CRM fluency (Salesforce or HubSpot) you build your own dashboards and reports
- Experience at a startup or early-stage company where you had to create results without significant resources this is not optional
AI Fluency A Serious Differentiator
We use AI tools especially Claude as a core part of how we operate, and we expect this person to do the same. Not occasionally. Every day.
- Fluent with AI tools (Claude, ChatGPT, or similar) for drafting, refining, and scaling outbound messaging and sequences
- Comfortable building AI-assisted workflows that reduce manual work and increase throughput from list research to personalization to follow up logic
- Constantly looking for ways to use AI to do more with less: better personalization at scale, faster campaign iteration, smarter account research
- You think of AI as a force multiplier, not a novelty and you're always finding new ways to make it work harder for you
The Traits That Define This Person
A leader who elevates:
You make the people around you better. You set a high bar, communicate it clearly, and bring the team up to it not through authority, but through example and conviction
Outcome-obsessed:
You define your day by what you shipped and what moved, not by how many hours you were at your desk. Results are the only currency that matters to you
Creatively relentless:
You find angles others ignore. You think about accounts, personas, and triggers in ways that feel fresh and unexpected and you test them fast
Sharp messaging instinct:
You know what resonates with different buyer types. You can brief an AI tool to produce compelling copy, recognize when it's right, and know when it needs a different angle
Aggressively self-sufficient:
You don't wait for a team, a perfect brief, or a budget meeting. You figure it out and ship
Analytically sharp:
You know your numbers cold and use them to make faster, better decisions not to write reports no one reads
Built for startup pace:
Ambiguity doesn't slow you down. Changing priorities don't derail you. You're energized by constraints, not frustrated by them
Resilient:
Outbound is hard. Rejection is constant. You treat every no as data and keep moving
What Success Looks Like
In your first 30 days, you've audited our current outbound state, defined the ICP and target account universe, and shipped your first sequences into market. You're already testing.
In your first 90 days, you've built a structured outbound program across multiple personas, tested multiple messaging angles, and the first meetings booked directly from your campaigns are hitting the calendar.
At 6 months, outbound is a consistent, measurable source of pipeline. You've identified what's working, cut what isn't, and you're scaling the winners largely through AI-powered workflows you've built yourself.
At 12 months, you've built a repeatable outbound engine that punches well above its weight. Pipeline from your programs is a meaningful contributor to ARR opportunity, and you have a clear point of view on how to grow it further.
What You Get
Compensation That Reflects What We're Asking For
We're asking for someone exceptional a thinker-doer who owns outcomes, leads with authority, and brings real expertise. We compensate accordingly.
Base salary:
$125,000
(solid, reflects seniority)
Performance variable:
Up to $125,000 tied to achievable pipeline outcomes OTE: $250,000
Equity:
Meaningful ownership from an early stage.
We believe the best people shouldn't have to choose between financial security and the excitement of building something. This package is designed to offer both.
Equity That Actually Means Something
You won't be the twentieth marketing hire getting a rounding error in equity. You're coming in early, taking on real ownership, and you'll be compensated like it. The equity stake we're offering reflects the ground-floor nature of this role meaningful enough that when this company wins, you win in a way that matters.
We're not offering lottery tickets. We're offering a real stake in a business you'll have a direct hand in building.
The Opportunity Itself
Beyond the economics, here is what this role gives you that most won't:
Full ownership with no ceiling:
You're not inheriting someone else's half-built program or working within someone else's constraints. You build it right, from scratch, with real authority over how it gets done
Direct line to leadership:
No middle layers. You'll work closely with founders and senior leadership who understand outbound, respect the function, and will be advocates for your work not just reviewers of your dashboards
Visibility that compounds:
Every meeting you book, every account you crack open, every pipeline dollar you generate is directly traceable to your decisions. In most companies, marketing credit is diffuse. Here, it's yours
A chance to define the function:
The playbook doesn't exist yet. You write it. That's rare and for the right person, it's the most motivating thing a role can offer
Remote, fully flexible:
Work from wherever you do your best work. We care about output, not office hours
This role is for builders who own their outcomes and don't count the hours.
If you've done this work personally, thrived in a startup environment,
and have the pipeline numbers to prove it . We want to hear from you.