Marketing Associate - Digital Media Specialist

C&T Publishing, the leading publisher of how-to craft books and creative learning resources, is seeking a Marketing Associate - Digital Media Specialist to join our team.

This role is ideal for a hands-on marketing coordinator ready to grow, someone who can execute across Shopify, Meta, and Google, and understands how content drives engagement, traffic, and sales. You will support campaigns for new titles, backlist promotions, and Creative Spark Online Learning (CSOL), bringing them to life across digital platforms.

Reports to: Marketing & PR Director

Location: Fully Remote (U.S.-based preferred)This is a fully remote position. Candidates must be self-starters, able to work independently, manage their time effectively, and proactively drive projects forward.

Key Responsibilities

Shopify & Website

• Build and manage creative Shopify content, including:
• Landing pages for campaigns or product promotions
• Banners, graphics, and homepage features
• Blog posts to support marketing initiatives
• Ensure all content is optimized for conversion, SEO, and user experience
• Connect Shopify with social and paid channels to support tracking, analytics, and sales performance
• Ensure C&T online catalog is always up-to-date as new products are released

Social Media Content & Strategy

• Plan and maintain a strategic social content calendar aligned with marketing priorities
• Create content for new releases, backlist, and CSOL
• Apply social best practices:
• Strong hooks and messaging
• Platform-specific formats (Reels, carousels, video, static, stories, etc.)
• Concept and execute content in the most effective format for the message
• Manage and update Pinterest pins to support all new book releases, new class and live‑event launches, and paid/organic advertising campaigns, ensuring timely, on‑brand promotion and increased discoverability.

Paid Media & Analytics

• Support Google Ads, Meta and Pinterest campaigns
• Monitor performance, budgets, and conversions

Operations & Collaboration

• Work across cross functional teams to execute campaigns
• Manage projects in project management tool - ASANA.com
• Stay organized across multiple deadlines and priorities
• Contribute ideas and solutions to improve campaign performance

Qualifications

• 2+ years in a digital marketing or coordinator role
• Hands-on experience with Shopify (required) for creative content builds
• Experience with social media content creation and strategy (required)
• Familiarity with Google Ads and Meta platforms
• Solid understanding of performance metrics, tracking, and ROI
• Experience working cross-functionally (in-house or agency)
• Strong organizational, communication, and project management skills

Additional Requirement

• Must provide links to past campaigns (social, video, Shopify/landing pages)

What We’re Looking For

• A self-starter who takes initiative and works independently in a fully remote environment
• Hands-on doer who enjoys executing and improving
• Someone ready to grow into the next level
• Strong attention to detail and organization
• A collaborative, positive team player

Pay: $21.00 - $23.00 per hour

Benefits:

• 401(k) matching
• Employee discount
• Flexible schedule
• Health insurance
• Paid time off
• Parental leave
• Professional development assistance

Work Location: Remote