Sales Manager

Responsibilities:

(1) Design and execute a high-velocity offline channel sales strategy to rapidly expand DeerRun’s footprint and drive sell-through in major U.S. retail chains.

(2) Accelerate the "Pitch-to-Placement" cycle: Leverage deep industry connections to identify entry points, pitch directly to buyers, and negotiate terms for rapid retail onboarding and store-level listing.

(3) Cultivate and maintain strong relationships with existing retail buyers and category managers to maximize shelf-space, optimize product placement, and ensure high-frequency inventory turnover.

(4) Work closely with internal marketing, product, and supply chain teams to ensure flawless execution of product launches, in-store merchandising, and promotional campaigns.

(5) Monitor competitor activity and retail trends to proactively identify and seize white-space opportunities for offline expansion.

(6) Prepare and present accurate sales forecasts and performance reports, focusing on speed of market penetration and revenue growth.

Qualifications:

(1) 5+ years of successful offline channel sales experience, with a proven track record of deep cultivation in the fitness or sporting goods industry.

(2) Demonstrated "Speed-to-Shelf" capability: A proven history of getting products listed and scaled rapidly within major national retailers.

(3) Exceptional negotiation and presentation skills, with the ability to influence buyer decisions quickly and manage complex stakeholder relationships.

(4) A results-oriented, entrepreneurial spirit to lead the offline expansion and the ability to travel extensively for buyer meetings and retail site visits.

(5) Excellent communication skills, with the ability to translate U.S. retail requirements into actionable internal feedback.