Media Buyer

Media Buyer

100% Remote (U.S.-Based Candidates Only)

Full-Time | No Travel

We’re Hiring a Builder — Not an Optimizer

IMS is a digital media company in the FinPub space. Historically, we’ve driven traffic via email to proprietary landing pages. Now, we’re launching a paid acquisition program from scratch.

We are looking for an experienced Media Buyer who knows how to build compliant, scalable paid media infrastructure in aggressive, policy-sensitive verticals.

This role reports directly to the COO and will own paid acquisition strategy end-to-end.

What You’ll Do:

Build the Machine

• Launch and structure:

• Google Ads accounts

• Microsoft/Bing Ads accounts

• Taboola accounts

• Paid social ad accounts

• AdSense (if applicable)

• Set up pixels, tracking, analytics, and attribution

• Develop required social profiles for platform trust and approval

• Partner with internal team to build and optimize landing pages

Develop & Execute Strategy

• Create scalable acquisition strategy aligned with FinPub economics
• Design compliant ad angles that convert without triggering account issues
• Build structured testing roadmap (creative, audience, funnel)
• Manage budgets and ROAS targets

Navigate Compliance in an Aggressive Vertical

• Operate within financial marketing and platform policy constraints
• Protect account health and longevity
• Proactively mitigate suspension risk

Optimize for Performance

• Monitor CTR, CPC, CVR, CPA, LTV
• Iterate quickly and intelligently
• Deliver consistent reporting and strategic insights to leadership

What We’re Looking For

• 3–5+ years in paid media buying
• Direct experience in:
• Financial publishing (strongly preferred)
• Financial services, trading, crypto, or other regulated verticals
• Proven experience launching ad accounts from scratch
• Hands-on experience with Google, Bing, Taboola, and paid social
• Strong understanding of compliance issues in FinPub
• Analytical, autonomous, and comfortable building systems independently

What Success Looks Like (First 90 Days)

• Fully operational paid media infrastructure
• Compliant, stable ad accounts
• Clear testing roadmap in motion
• Early signal of scalable acquisition channel

Why This Role Is Different

This is not a plug-into-an-existing-team role.

You will design and build the entire paid acquisition engine.

High ownership. High visibility. High impact.