Role description
AirKitchenzCompany Description
AirKitchenz is an innovative marketplace that transforms underutilized restaurant kitchen spaces into opportunities for revenue during off-hours. By providing access to these spaces, we empower food startups and entrepreneurs to launch their businesses quickly, cost-effectively, and with reduced risks. Leveraging advanced AI tools, AirKitchenz streamlines processes such as menu creation and market entry, enabling food businesses to expand or test new markets seamlessly. Our mission is to propel innovative food ventures by bridging the gap in kitchen accessibility.
We are also preparing to launch a new, first-to-market product designed to transform how food businesses operate. This role will play a key part in bringing that product to market and building early traction.
Role Overview
This is a founding team role, not a traditional marketing position.
You will own social media and organic growth end-to-end. The expectation is clear: build, grow, and scale our presence from zero.
This role requires someone who is hands-on, fast, creative, and comfortable operating in a startup environment where things move quickly and change often.
What You’ll Do
1. Own & Scale Social Media
Manage and grow across:
- TikTok
- X (Twitter)
- Reddit (key channel)
- YouTube Shorts
- Facebook Groups
- Discord / community platforms
- Emerging platforms (you identify and test)
You will turn these into core acquisition channels, not just content feeds.
2. Content Creation (Daily Execution)
- Create short-form content consistently (Reels, TikTok, Shorts)
- Document the founder journey and company build in real time
- Produce:
- Educational content
- Behind-the-scenes content
- Viral-style content
- Community-driven content
You should be comfortable filming, editing, and publishing independently.
3. Organic Growth & Distribution
This role is organic-first by design.
- Build and execute Reddit growth strategies (posting, commenting, seeding discussions)
- Engage in niche communities (food entrepreneurs, chefs, startups)
- Leverage:
- Reddit threads
- Facebook groups
- Discord communities
- Niche forums
You are expected to find and exploit non-obvious growth channels.
4. Affiliate & Influencer Growth
- Identify, recruit, and manage micro-influencers and creators
- Build affiliate-style partnerships that drive measurable user acquisition
- Work directly with influencers or through platforms/agencies
- Structure collaborations that are performance-driven and scalable
5. Community Building
- Engage directly with users (DMs, comments, conversations)
- Build a strong early community
- Turn attention into users and advocates
6. AI-Driven Marketing
- Use AI tools to accelerate content creation, ideation, and distribution
- Leverage AI for:
- Content generation
- Editing and repurposing
- Trend analysis
- Workflow automation
Efficiency and speed are critical.
7. Experimentation & Creative Growth
- Test new formats, hooks, and channels continuously
- Execute unconventional ideas:
- Viral loops
- Founder-led storytelling
- Street-level activations
- Creator collaborations
Who You Are
- You have grown or can grow accounts from 0 → traction
- You are highly hands-on (execution > strategy only)
- You understand what drives engagement and growth
- You can build and manage creator and affiliate relationships
- You are comfortable talking to people and building community
- You move fast and adapt quickly
- You think like a builder, not an employee
What This Role Requires
- Startup mindset: fast-paced, constantly evolving
- High ownership and accountability
- Strong creativity and execution ability
- Comfort operating with resource constraints and focusing on organic growth
Why This Is Different
- Founding team role with real impact
- Build the brand from zero
- Direct collaboration with the founder
- Opportunity to help launch a category-defining product
- Equity upside tied to long-term success
How to Apply
Send:
- Short introduction
- Links to accounts you’ve grown
- Examples of content you’ve created