Director of Agency Partnerships & Growth

About AtlasNova

AtlasNova is the AI marketing platform that helps local businesses improve their local and online visibility and turn marketing activity into measurable growth.

We help restaurants, hospitality groups, wellness businesses, retail brands, fitness studios, and local service businesses manage the full local marketing loop: AI-powered content generation, social media operations, review management, local SEO, paid marketing support, reporting, and performance insights.

We are already serving 100+ brands and are now expanding through agency partnerships, local business networks, and industry channels.

About the role

We are hiring a full-time Founding Director of Agency Partnerships to help AtlasNova build and scale our agency channel.

This role is designed for someone who already understands the agency world from the inside — ideally a current or former agency owner, agency operator, senior agency executive, or industry veteran with years of relationships across marketing agencies that serve local businesses.

You should understand how agencies sell, how they price, how they manage clients, where their margin pressure comes from, and why they may want an AI-powered platform to expand services without adding large headcount.

This is not a junior BD role. We are looking for someone who can directly open doors, build trust with agency owners, convert agency relationships into partnerships, and help turn AtlasNova into the AI marketing operating layer for agencies serving local businesses.

What you’ll own1. Build the agency partnership pipeline

• Identify and prioritize agencies that serve restaurants, hospitality, wellness, retail, fitness, home services, and other local business categories
• Use your existing industry relationships to open warm conversations with agency owners and senior decision-makers
• Build a qualified pipeline of agencies for referral, reseller, white-label, and co-selling partnership models
• Own the full partnership development process from first conversation to signed partnership

2. Convert agency relationships into revenue

• Work with agency owners to understand their client base, service model, pricing, delivery process, and current pain points
• Position AtlasNova as a way for agencies to improve delivery efficiency, expand services, protect margins, and serve more clients
• Help agencies package AtlasNova into their existing service offerings
• Drive pilot programs, partner onboarding, and first client conversions
• Own revenue targets tied to agency partnerships and referred customers

3. Bring industry knowledge into AtlasNova

• Translate agency feedback into product, pricing, packaging, and GTM insights
• Help us understand what agencies actually need versus what software companies assume they need
• Identify which verticals are most attractive: F&B, hospitality, wellness, retail, fitness, local services, or multi-location brands
• Help shape AtlasNova’s agency partner program, including incentives, onboarding, enablement, and success metrics

4. Represent AtlasNova in the agency ecosystem

• Build credibility with agency owners, operators, consultants, and local business marketing leaders
• Attend or engage with relevant industry communities, events, networks, and associations
• Develop repeatable partnership motions that can later be scaled by a larger GTM team
• Help AtlasNova become known as the AI marketing platform for agencies serving local businesses

Who you are

You are likely a strong fit if you are one of the following:

• A current or former marketing agency owner
• A senior operator at a marketing, advertising, creative, digital, or local marketing agency
• A former agency partnerships or business development leader
• A consultant who has worked with agencies or local business marketing teams for years
• A local marketing veteran with deep relationships across agency owners and SMB-focused service providers
• Someone who has sold or delivered marketing services to restaurants, hospitality groups, wellness businesses, retail brands, fitness studios, or local service companies

What we’re looking for

• 7+ years of experience in agencies, local marketing, partnerships, SMB marketing, franchise marketing, restaurant marketing, hospitality marketing, or related industries
• Existing relationships with agency owners, founders, partners, or senior agency operators
• Strong understanding of how agencies make money, manage clients, price services, and evaluate new tools
• Ability to sell strategically to senior decision-makers
• Comfort operating in an early-stage startup environment with ambiguity, speed, and high ownership
• Ability to turn relationships into revenue, not just conversations
• Clear communication, strong follow-through, and disciplined pipeline management
• Strong preference for candidates with direct experience in F&B, hospitality, wellness, retail, fitness, or local service marketing

What makes this role different

Most agency partnership roles are just channel sales jobs with a nicer title.

This role is different.

We are looking for someone who can help define the agency channel from the ground up: target segments, partner economics, packaging, messaging, onboarding, and revenue motion.

The right person will not only bring relationships, but also help shape how AtlasNova sells through agencies, how agencies use our platform, and how local businesses experience AI-powered marketing execution.

Ideal candidate profile

The strongest candidate is a former agency owner or senior agency operator who has spent years serving local businesses and understands the operational pain of delivering marketing services at scale.

You have seen the problem firsthand: clients want more content, better reviews, stronger Google visibility, paid marketing support, and clearer ROI — but agencies struggle to deliver all of that profitably without adding more people.

AtlasNova gives agencies a new operating layer to deliver more with less manual work.