You will run Solidus’s organic social program -identifying where this community actually gathers (Linkedin, X, subreddits, telegram, Discord) and building real presence in each through direct engagement with the people who shape this space, not just publishing to it
You will partner directly with our founder and executives to grow their individual voices. In a field this size, credibility moves through people more than brand accounts. This includes ghostwriting, surfacing engagement opportunities, and advising execs on where and how to show up
You will work closely with Marketing, Sales, and Leadership to convert that presence into brand and pipeline impact, surfacing signals from social and community activity back into the funnel
The role is based in New York (hybrid, in-office Tuesdays), reporting to our Director of Growth
Run Our Social Channels - Own Solidus’s organic presence — content, voice, and posting cadence — across LinkedIn, X, and other relevant channels
Grow Our Founder and Leadership Brands -Ghostwrite in their voice, shape their positioning, build posting cadence, and advise them on what lands. When our CEO posts, the market should listen.You make that happen
Engage the Community - Monitor and participate in threads and discussions about Solidus, our market, and our competitors across LinkedIn, X, relevant subreddits, and anywhere else practitioners, builders, and skeptics gather- Audience-Obsessed - You know our clients, their pain points, and how they consume content, and shape what/where/who accordingly
High Ownership - From planning content, copywriting, to coaching executives, you follow through until it works
Action-Oriented - You ship content quickly, iterate constantly, and treat social as a live experiment rather than a static calendar
Creative and Data-Driven - You pair strong creative instinct with a rigorous read on performance data, and use both to continuously sharpen the program
Comfortable working cross-functionally and building buy-in for creative ideas
A high bar for quality and sharp attention to detail
Experience editing video, audio, and written content (event interviews, podcasts, etc.) and an eye for aesthetics
5+ years growing corporate and executive brands on social media in finance, crypto, or AI
Comfortable defining and tracking meaningful engagement in a small audience
A track record of social copy that has genuinely broken through
Genuine curiosity and the ability to get fluent fast in a technical, regulatory-heavy subject matter – this isn’t a space where you can post convincingly without understanding it
Experience ghostwriting for executives, capturing a distinct voice across multiple people
Experience building an audience or community from scratch in a niche or emerging space