Senior Product Marketing Manager

Company: RentRedi

Location: Remote, from anywhere in North America

Type: Full-time

About

Are you passionate about customers and value propositions? Do you have a track record of driving business impact through successful go to market programs? If so, don't miss the opportunity to join our growing team as a Senior Product Marketing Manager. Reporting to the Chief Marketing Officer, this is a highly visible role with an opportunity to make a significant impact in a fast-growing, market-leading technology company. 

Responsibilities

• Lead the product marketing vision for a high-growth, innovative SaaS company.

• Own product positioning, prospect research, and competitive analysis for our category-leading real estate technology platform

• Drive successful launches of new products and feature updates.

• Recommend tactics to improve qualitative and quantitative research to better understand the needs and preferences of our target customers.

• Work closely with product management, marketing and content teams to build product narratives and message frameworks that inform, delight, and persuade.

• Use strong business acumen to help prioritize business objectives.

• Monitor and analyze relevant data to evaluate program effectiveness and ROI, and continually make recommendations for growth.

• Serve as an expert resource to other teams, and act as a key stakeholder in helping us go to market more effectively and win greater market share.

Qualifications

• 5 or more years of experience in product marketing roles in a marketing-led, self-service go-to-market motion, i.e. consumer or SMB B2B companies. Proptech or real estate experience a plus.

• Demonstrated experience building or modifying positioning for established technology products or brands, which resulted in increased awareness, customer preference, and/or revenue.

• Able to analyze market segments and make evidence-based recommendations on which segments to prioritize.

• An exceptional sense of customer empathy, and the ability to uncover expressed and latent factors that drive purchase decisions.

• A passion for innovation and an ability to translate complex technology features into simple, compelling customer benefits and marketing claims

• A demonstrated willingness to experiment, fail fast, iterate and succeed, with a track record of extracting concrete, actionable insights from test results.

• Ability to work independently, and in a virtual team environment across multiple time zones.

• Comfortable presenting results and ideas to senior management.

• Relentless focus on execution, without losing the ability to see the big picture.

• An innate curiosity and a passion to succeed.

• Bachelor’s degree in a related discipline. MBA strongly preferred.

Benefits & Perks

• Competitive salary + equity

• 100% company-paid health benefits for base plan coverage, with the option to upgrade to higher-tier plans

• 401(k) with company match

• Top-tier laptop provided

• Annual wellness stipend (gym + other wellness activities)

• Monthly house cleaning stipend

• Monthly cell phone & internet usage stipend

• A collaborative team environment where your ideas and creativity will be valued and encouraged

About Us

At RentRedi, we’re transforming the rental experience by empowering landlords and tenants with intuitive tools that simplify every part of the rental process. We are a fast growing scale-up, #1-rated software for rental property management and rent payments, ranked 180 on the Inc. 5000 list of fastest growing companies in the US, and supported by amazing investors:

• K1 Capital (Buildium)
• TIA Ventures (LeafLink, BentoBox, KidPass, & more)
• RiverPark Ventures (co-founder of Seamless; Via, InVisionApp, Petal, Candid & more)
• Tribeca ESP (ApartmentList, Fund That Flip, MasterClass)
• Ex-Managing Director of Blackstone
• Managing Director of Angelo Gordon (created Chelsea Market)
• Ex-COO of Waltz (acquired by WeWork)