Role description
AVOXIWho We’re Looking For
We are seeking an experienced Growth Manager / Sr. Manager, ABM to oversee Account-Based Marketing (ABM) initiatives, implement high-value enterprise penetration strategies, and manage AI-driven outbound tools. The ideal candidate will have 5+ years of experience in growth marketing and proven expertise in optimizing campaign performance to support business objectives. This role will play a crucial part in supporting our Demand Generation team and ensuring seamless project execution from lead generation through pipeline creation.
Key Responsibilities
ABM Strategy & Enterprise Growth
- Oversee ABM initiatives specifically designed to penetrate high-value enterprise accounts to align with business goals.
- Lead the planning and proposal of specialized campaigns aimed at cross-selling and upselling within the existing customer base.
- Coordinate with internal teams (RevOps, Sales, Content and Product Marketing) to ensure a cohesive approach to account management and engagement strategy.
- Recommend and implement enhancements to drive engagement and improve the user journey for target accounts.
- Manage timelines and resources to ensure timely and effective delivery of all ABM programs.
Outbound Optimization & AI Integration
- Optimize AI-driven outbound tools (Clay) to scale personalized prospecting and engagement for target audiences.
- Ensure regular audits of outbound workflows are conducted to identify areas for technical and content optimization.
- Partner with the content and product teams to ensure all outreach messaging is optimized for ABM best practices.
- Test and optimize campaign features to improve conversion rates and support overall lead generation.
Analytics and Reporting
- Monitor ABM and outbound performance using tools like AdRoll ABM, (Salesforce, HubSpot, and Clay.
- Track, report, and analyze campaign analytics and engagement data to guide strategic decisions.
- Present performance results on how programs are delivering/impacting MQLs, SQLs, and Pipeline to key stakeholders and senior leadership on a regular basis.
- Set KPIs and benchmarks, using data-driven insights to optimize future growth and ABM projects.
Qualifications
- Experience: 5+ years in ABM, growth marketing, or digital marketing with a focus on enterprise accounts.
- Strong knowledge of ABM principles, AI-driven prospecting strategies, and reporting tools.
- Proficiency: Expert-level use of ABM platforms (6sense/Demandbase), CRM/Automation (Salesforce, HubSpot), prospecting tools (Clay), and project management software (Asana).
- Experience managing cross-functional teams and collaborating with senior leadership.
- Ability to interpret complex analytics data, identify trends, and leverage insights to guide project decisions.
- Excellent written and verbal communication skills, with the ability to collaborate effectively with diverse teams.
- Strong organizational and critical-thinking skills, with a proactive approach to identifying challenges and finding effective solutions.
- Willingness to travel 1-2 times per year
About AVOXI
AVOXI, a leading communication as a service (CaaS) provider, offers virtual phone numbers in 150+ countries to meet the international calling needs and contact center requirements for its clients. Integrating with contact centers to leverage cost savings and optimize functionality, AVOXI delivers international toll-free numbers, local phone numbers worldwide, and SIP trunks to global clients. We serve the internet software, travel and hospitality, online retail, consumer durable goods, and gaming industries plus many more, by creating superior and successful customer experiences through the enhanced capabilities of our platform. AVOXI's virtual number management platform includes 20+ advanced features such as call forwarding, call recording, conference calling, and virtual attendant. Our commitment to exceptional customer service and superior call quality drives our ongoing expansion, development, and partnerships.