Senior Marketing Manager

Position
: Senior Marketing Manager

Company :
Intelligent Enterprise Leaders Alliance(IELA)

Function:
Marketing

Compensation:
$80,000-$100,000

Benefits:
Medical, Dental, Vision, 401k

Location:
Hybrid, 2 days/week in our Midtown Office - must reside in NY, NJ, or CT

Type:
Full-time, permanent (Monday to Friday, 9:00 AM - 5:00 PM)

IELA is looking for an experienced marketing strategist to join its fast-growing team. IELA is a B2B market research and C-suite event organizer. Our events are aimed at providing today’s leading executives with best practice strategies and access to breakthrough technologies that can catapult their respective organizations into the future.

Successful candidates have at least 3-5 years of B2B conference marketing experience with direct oversight and/or experience in the following key areas:

• Website design and development
• Content marketing
• Copywriting
• Database growth and management
• Extensive demand and lead generation
• Social media marketing
• Channel and vendor partnership managements
• People and project management

Working in close collaboration with the team & Managing Director to reach individual event and business growth targets, this role has as its focus:

• Creation and implementation of portfolio and individual event marketing strategies
• Preparing detailed ROI analysis for each campaign(s) and budget management
• Ensuring effective implementation of IELA marketing best practices such as:
• Hiring practices and standards
• Training & development
• People and performance management
• Marketing process & execution
• Goal setting & tracking regularly according to set KPIs
• Identification of overall marketing issues and opportunities with the Managing Director which include, but are not limited to:
• Communicating unexpected successes and innovation trials
• Ensuring the marketing department is maximizing its use of internal marketing systems and external partner resources
• Measuring overall key marketing indicators and reporting to the management team weekly e.g. marketing performance, inquiry conversion, along with recommendations for improving marketing’s contribution to each campaign
• Cross-functional collaboration with other office departments e.g. production, sales, customer service etc.

Required skills and competencies

The ideal candidate will be a passionate, ambitious and innovative B2B marketer and seasoned people manager with a proven track record of generating results!

• 3-5 years of B2B conference Marketing experience
• Minimum of a Bachelor’s level education or equivalent
• Exceptional interpersonal skills and a true team-player
• Excellent written & oral communication skills
• Experience in creating budgets and project management
• Creative problem-solver, effective decision maker
• Outstanding organizational, prioritization and multi-tasking skills