Account Executive, PR & Influencer (Travel & Hospitality)

ABOUT ORCHESTRA

Orchestra is a strategic communications and marketing company built for today’s complex and fragmented world. From decoding audiences to designing bold strategies, Orchestra integrates people, platforms, and stories that stick to help clients build lasting influence. The company offers programs that span from the highest level strategic business counsel through to tactical execution. Orchestra brings together 700+ people with experience across consumer and lifestyle, technology, nonprofit and philanthropy, real estate, sports, travel, hospitality, and more. Made up of leading firms BerlinRosen, Civitas Public Affairs Group, Derris, Glen Echo Group, Inkhouse, M18, Message Lab, Onward and Small Girls PR. It also launched Brightmode, a talent acquisition firm for communications professionals, and Versus Media Group, a strategy-first political media team. Learn more at www.orchestraco.com.

People of all backgrounds and abilities are strongly encouraged to apply. Orchestra is committed to building and maintaining a diverse staff, and recognizes that its continued success depends on hiring and retaining high-quality creative professionals with a variety of backgrounds and experiences. Opportunities for advancement exist, and we are committed to helping all staff develop and grow.

ABOUT THIS ROLE

Orchestra is looking for an Account Executive, PR & Influencer who loves the intersection of travel, media, culture and influencer marketing, and knows how to turn a good idea into work that gets noticed. This person will help drive day-to-day PR and influencer work across travel and lifestyle campaigns, from the destinations people want to visit to the experiences, stories and trends shaping how we travel. You’ll pitch stories, build relationships with travel media and influencers, bring fresh ideas to the table and help turn those ideas into campaigns that inspire people to discover, experience and share. We’re looking for someone who keeps up with what’s happening in travel and culture, is excited to build deeper expertise in the space, and is ready to take real ownership as part of a collaborative, fast-moving team.

Note: This role is based in our NYC office, working two-three days a week in the office on a hybrid schedule.

ACCOUNTABILITIES AND QUALIFICATIONS

As an Account Executive, PR & Influencer, you will...

• Drive day-to-day PR and influencer work across travel and lifestyle accounts
• Pitch stories and build relationships with travel and lifestyle reporters, editors, influencers and creators
• Spot timely trends, stories and cultural moments and turn them into creative opportunities for clients
• Draft strong media and client materials, including pitches, press releases, talking points, briefs and prep materials
• Help develop and execute paid and organic influencer campaigns, from influencer identification and outreach through content approvals and reporting
• Support media opportunities and brand experiences, including interviews, press visits, launches, events and activations
• Bring ideas and recommendations to client and internal team conversations
• Stay close to what’s happening across travel, media, influencers and culture, and share relevant opportunities with your teams
• Take ownership of day-to-day projects and deliverables while beginning to support and guide junior team members

Essential skills:

• 2-4 years of PR, communications and/or influencer marketing experience; agency experience preferred
• Experience working with travel and lifestyle brands and an understanding of the travel media and influencer landscape
• Strong media relations and pitching skills, with experience securing meaningful coverage
• Experience supporting or executing paid and organic influencer and creator campaigns
• Strong writing and communication skills, with good instincts for what makes a compelling story or opportunity
• Strong organizational and project management skills, with the ability to manage multiple priorities and deadlines
• A genuine interest in travel, media, influencer marketing and culture, with a curious, proactive approach to bringing new ideas to the table

WORKING AT ORCHESTRA

Salary range (commensurate with experience and skills): $67,000-$75,000

Orchestra is the first communications company built for today’s media landscape. Since 2022, it’s acquired nine firms, including: BerlinRosen, Civitas Public Affairs Group, Derris, Glen Echo Group, Inkhouse, M18, Message Lab, Onward and Small Girls PR. It also launched Brightmode, a talent acquisition firm for communication professionals. Learn more at: www.orchestraco.com.

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