Role description
About us
At Pencil, we are building the AI Operating System for marketing — the only enterprise platform that aggregates every leading AI model, enforces enterprise-grade governance, and turns creative production savings into media growth. Our work moves brands like Diageo, L’Oréal and Unilever from creative brief to live, on-brand, performance-tested campaigns in minutes — across every market, channel and language — without sacrificing legal, IT or brand control.
Your mission
Bring the craft of advertising together with the speed of GenAI. You build and operate agentic and nodal creative workflows — connecting insight, concept, copy, imagery and video into scalable systems — so our creative teams and clients can move from idea to finished advertising faster, without losing quality or strategic grounding.
You work day-to-day under the direction of Art Directors and Creative Directors, bringing deep hands-on fluency in GenAI tools and workflows to their briefs. You're not setting creative vision — you're the person in the room who knows how to make the technology deliver on it.
Reporting and partnerships
Reports to Juliette Suvitha, Head of AI Creative & Enablement.
Briefs and reviews daily output from the wider Creative team, providing hands-on guidance rather than formal management.
Works closely with Producers, the Creative Director, and Product teams to keep output strategically aligned and technically feasible.
Feeds back to Product on tools, workflows and user experience based on hands-on use.
Key responsibilities
Creative production
Design and deliver: creative assets across formats — advertising, digital and print — using GenAI tools.
Translate briefs into output: turn briefs into polished creative work that aligns with project objectives and the relevant visual identity.
Support flagship projects: contribute to creative production on projects that demonstrate Pencil’s product capabilities.
Juggle volume without dropping quality: manage multiple creative requests simultaneously, maintaining quality and consistency across deliverables.
Quality and client-facing work
Brief and review: brief the Creative team and review their daily output.
Own quality control: provide daily quality checks on client decks and feedback.
Present with confidence: present to clients on AI creative workflows.
Collaboration and process
Stay aligned: work closely with Producers, the Creative Director, and Product teams to ensure output is strategically aligned and technically feasible.
Shape the platform: provide feedback on platform and AI tools, workflows, and user experience to support ongoing product improvement.
Contribute ideas: help define how GenAI shapes Pencil’s approach to storytelling and design in internal creative discussions.
Innovation and growth
Stay current: keep up with emerging GenAI and design technologies, sharing insights and inspiration with the team.
Find better ways of working: identify new techniques and workflows that enhance speed, consistency, or creative quality.
Improve what exists: take initiative to improve creative systems, templates, and processes within your projects.
Keep growing: seek feedback proactively and apply it to grow both your craft and your creative judgment.
Your background
Experience as an Art Director or similar, ideally in advertising or digital production (essential).
Hands-on experience with GenAI creative tools across image, video and design generation (essential).
Proficiency in Adobe Creative Cloud or equivalent design tools (essential).
Comfortable presenting creative work directly to clients (essential).
A strong eye for visual identity, brand consistency, and craft (essential).
Please be prepared to showcase your portfolio.
You’ll thrive here if you...
Detail-oriented: You can run multiple creative requests at once without letting quality slip.
A hands-on leader: You brief and review others’ work, but you’re still making things yourself.
Calm under pressure: Daily quality checks and client decks don’t rattle you.
Curious: You’re always exploring what new GenAI tools and techniques can do.
Collaborative: You work well across Producers, the Creative Director, and Product.
Your benefits
Opportunity to work at the cutting edge of GenAI.
Sponsored professional and personal learning allowance
Flexible vacation / time-off policy.
Competitive health insurance and welfare cover.
Fully remote work.