Content Marketing Manager

About the Role

NINJIO is looking for an experienced, strategic, and hands-on Content Marketing Manager to own our content strategy and execution. Reporting directly to the VP of Marketing, you’ll create compelling content that builds brand awareness, generates demand, supports product marketing, and enables our sales organization.

This opportunity is ideal for someone who enjoys both developing the strategy and doing the work. You’ll create high-quality content across multiple channels while partnering closely with Product Marketing, Sales, Customer Success, and executive leadership to tell the NINJIO story.

What You’ll Do

Content Strategy

• Develop and execute a comprehensive content marketing strategy aligned with business goals and revenue objectives.
• Build and manage an editorial calendar across owned, earned, and social channels.
• Identify content opportunities throughout the customer journey to support lead generation, engagement, and retention.
• Measure content performance and use analytics to refine topics, formats, and distribution.
• Refresh and optimize existing content to improve its relevance, messaging, and performance.

Content Creation

• Write, edit, and publish blogs, thought leadership articles, customer stories, eBooks, white papers, guides, and case studies.
• Create content designed for search engine optimization (SEO), generative engine optimization (GEO), and AI engine optimization (AiEO).
• Translate complex cybersecurity concepts into clear, engaging content for technical and business audiences.
• Collaborate with subject matter experts to develop authoritative content that strengthens NINJIO’s industry position.
• Maintain a consistent brand voice and messaging across channels.

Social Media

• Develop content that increases brand awareness, audience engagement, and website traffic.
• Tailor content for LinkedIn and other relevant social platforms.
• Partner with internal stakeholders to amplify product launches, company announcements, customer success stories, and thought leadership.

Webinar and Event Marketing

• Plan, coordinate, and host live and on-demand webinars.
• Develop webinar topics, promotional campaigns, presentation materials, and follow-up content.
• Coordinate speakers, subject matter experts, and external partners to deliver compelling educational experiences.

Product Marketing Communications

• Support product launches through messaging, announcements, blogs, customer communications, and marketing assets.
• Work closely with Product Marketing to communicate new features, capabilities, and customer value.
• Develop messaging that clearly communicates NINJIO’s differentiation in the cybersecurity awareness market.

Sales Enablement

• Create one-pagers, presentations, battle cards, email templates, customer success stories, and competitive content.
• Partner with Sales leadership to identify content needs that support pipeline growth and improve win rates.
• Keep customer-facing teams equipped with current messaging and relevant supporting materials.

Collaboration and Execution

• Proactively coordinate with Marketing, Sales, Product, Customer Success, and executive leadership on upcoming launches, campaigns, and customer needs.
• Maintain a consistent publishing cadence and deliver content on schedule.
• Manage multiple priorities and flag content bottlenecks, resource needs, or potential delays early.
• Incorporate feedback professionally and constructively.
• Stay current on industry trends, competitor content, and cybersecurity developments.
• Support special projects that advance department goals.
• Manage editorial calendar adjustments and make content design decisions within established brand guidelines.

What You’ll Bring

• 6–10+ years of experience in content marketing, content strategy, or B2B marketing.
• Exceptional writing, editing, and storytelling skills, supported by a portfolio of published work.
• Experience creating long-form content, including eBooks, white papers, case studies, and thought leadership.
• A proven ability to develop and execute content strategies that drive measurable business results.
• Experience planning and hosting webinars and virtual events.
• A strong understanding of SEO best practices and content optimization, including emerging approaches to AI-powered discovery.
• Experience supporting product marketing initiatives and sales enablement.
• The ability to simplify complex technical concepts into engaging, customer-focused messaging.
• Strong project management skills and the ability to manage competing priorities in a fast-paced environment.
• Confidence collaborating across functions and with executive leadership.

How Success Will Be Measured

• Content-sourced marketing-qualified leads:
  Drive a 20–30% year-over-year increase in content-attributed MQLs.
• Organic traffic:
  Support 15–20% year-over-year growth.
• Sales enablement adoption:
  Achieve 70%+ active usage of sales collateral and demonstrate a measurable improvement in win rates on deals using that content.
• Publishing consistency:
  Publish at least 4–6 content pieces per month and deliver 90%+ of planned content on schedule.
• Organic and AI lead generation:
  Increase leads from organic search and AI-powered sources year over year.

Performance will be tracked through CRM and marketing automation reporting, website analytics, content engagement, and sales team feedback, with regular reviews of progress and trends.

What Success Looks Like in Your First Year

You’ll build and execute a scalable content strategy aligned with NINJIO’s business objectives, establish a consistent publishing cadence, and increase organic traffic, engagement, and qualified lead generation. You’ll also create sales enablement materials that improve sales productivity and strengthen NINJIO’s position as a trusted voice in cybersecurity awareness.