2-3 years using email marketing software; working knowledge of Emarsys user interface a plus
Fluent and persuasive promotional copywriting skills for a technical product
Working knowledge of HTML
Experience with content, design, and personalization tactics (dynamic messaging) for email campaigns
A thorough understanding of CAN-SPAM, CCPA legislation
Working knowledge of Excel, preferably at the intermediate level
3-5 years of experience in relevant field
Bachelor's Degree in Business, Marketing, or related field required
Strong written and verbal communication
Enjoys working in a team environment
Laughs easily yet is focused on the tasks at hand
What the job involves
Manage the email distribution and in-product messaging calendar and strategy of all outgoing email and in-product message campaigns, including promotional and transactional
Develop test plans and apply data driven technique to optimize all emails for best performance and maximum ROI
Proactively monitor all account metrics, including open rates, click-through, deliverability and conversions
Provide analysis after each blast and recommendations for improvement, linking to sales, segmentation, and overall campaign effectiveness
Drive continuous improvement through rigorous subject line, A/B and multivariate testing
Provide strategic results reporting for each campaign and recommend improvements, enhancements, and testing strategies for future campaigns
Be knowledgeable of CAN-SPAM, CCPA laws and regulations and manage campaigns appropriately
Develop the strategy and messaging for drip sequence campaigns, including downloads, welcome letters, event/trigger based emails, and renewals; liaison between marketing and development to implement all efforts
Provide additional email metrics, sales, and continue to development performance reports to improve efforts
Work cross functionally with Copywriters, Art, and Development to improve customer buying experiences
Coordinate with Marketing, Sales, and Product teams to create and execute email and in-product messaging campaigns in support of each business unit
RealDefense