Fractional Founding Growth Lead, iOS

Tonita is a conversational shopping product that helps people find products through natural language. We’ve had the product live as a web app at
Tonita.co
, and we’re now launching the iOS app.

We’re looking for a
Fractional Founding Growth Lead
to help take the iOS app from launch to
10K+ users
. The work includes sharpening the story, strengthening the App Store presence, testing channels, talking to users, and helping us understand which audiences, messages, and loops are actually working.

This is a part-time, hands-on role at the intersection of
growth, product marketing, and early product intuition
. Some of the work will be strategic, and some of it will involve
doing things that don’t scale
to help us learn faster. We want someone with strong judgment, strong messaging instincts, and a real feel for how early consumer products gain traction.

The role would likely start at
10-20 hours per week for 3-6 months
. A great outcome would be a sharper narrative, a stronger iOS launch, clearer insight into our best early users, and real progress toward a repeatable growth motion.

If you like helping early products find their footing in the market, we’d love to talk. To apply, please play with the product at Tonita.co, and send us an email at
hello+gtm@tonita.co
outlining why you'd be a great fit for this role, what qualifications and experience you bring. (Do not apply via LinkedIn!).

The ideal candidate will be based in NYC, but we're open to outstanding candidates in another large metro area in the US.