TikTok Shop Live Operator (Sneakers)

About Us

KNET Group is the largest sneaker resale company in the world, helping sellers scale across multiple marketplaces through proprietary cross-listing technology and integrated fulfillment services. We power high-volume resale businesses by handling the operational complexity behind pricing, listings, logistics, and marketplace execution.

Powered by KNET, Fly Kicks is the leading sneaker shop on TikTok, where customers discover and purchase sneakers through interactive videos and livestream shopping experiences.

Role Mission

The TikTok Shop Live Operator manages the behind-the-scenes execution of Fly Kicks live shopping sessions.

Operators ensure each livestream runs smoothly, energetically, and without technical or pacing breakdowns by controlling the live mechanics and operational flow.

While the host focuses on communicating with viewers and presenting products on camera, the operator manages the live system — including product pins, flash sales, giveaways, chat moderation, and session pacing.

Operators are responsible for maintaining the structure, momentum, and technical reliability of every live session.

This is a high-accountability individual contributor role within a structured live operations system.

Key Responsibilities

Manage Live Execution

• Launch and manage TikTok Shop livestreams on schedule
• Pin and rotate products accurately throughout the session
• Trigger flash sales, discounts, and giveaways at appropriate moments
• Monitor live engagement signals and product performance
• Moderate chat and surface important viewer interactions
• Manage transitions between products and segments
• Troubleshoot technical issues calmly and quickly
• Maintain pacing, structure, and momentum throughout the session

Prepare the Live Environment

• Prepare and organize the studio environment before each session
• Stage featured products and verify inventory availability
• Test lighting, cameras, audio, and music levels
• Ensure TikTok Shop backend readiness (product pins, discounts, giveaways)
• Align with the host on the session plan before going live

Post-Live Review

• Properly close and shut down livestream systems
• Reset staging areas and equipment
• Review key performance metrics from the live session
• Document operational issues and improvement opportunities
• Share insights with the Live Lead to improve future sessions

What the Operator Focuses On

To allow hosts to fully focus on audience engagement and on-camera performance, the following responsibilities are managed by the Live Operations team:

• Product selection or pricing decisions
• Backend stream controls (pinning products, launching discounts, giveaways)
• Technical production or equipment setup
• Inventory verification or operational troubleshooting
• Marketing, traffic generation, or promotional strategy

Hosts work alongside Live Operators, who manage the technical and operational execution behind the scenes during live sessions.

Working Model

• Part-time role (2–5 live sessions per week)
• Approximately 5 hours per session
• Evening and weekend availability
• Operators support multiple hosts across different live sessions
• Sessions take place on-site in our studio environment

What a Typical Session Looks Like

• Arrive at the studio and prepare the live environment
• Stage products and confirm backend readiness
• Align with the host on the session plan
• Start the livestream and manage backend execution
• Pin products and trigger flash sales throughout the session
• Monitor chat, engagement, and product performance
• Manage transitions between products and segments
• Troubleshoot any technical issues that arise
• End the live session and reset the environment
• Review the session and document improvement opportunities

Required Strengths

• Strong focus and attention to detail during fast-paced environments
• Ability to manage multiple inputs simultaneously (chat, host cues, backend tools)
• Comfortable making quick decisions under pressure
• Clear real-time communication with hosts and team members
• Strong organizational and problem-solving skills
• Ability to maintain energy and focus during multi-hour live sessions
• Coachable and responsive to feedback
• Reliable attendance and punctuality
• Professional and composed in live environments

Nice to Have

• Experience with livestream platforms or live production environments
• Familiarity with TikTok Shop or e-commerce platforms
• Experience in fast-pace, attention to detail environments
• Interest in sneakers, fashion, or live commerce
• Experience working in collaborative team environments
• Participation in clubs, sports teams, or student organizations where communication or leadership was involved

Performance Expectations

High-performing Operators demonstrate:

• Clean, accurate live execution
• Strong pacing and transition management
• Quick response to technical or operational issues
• Clear communication with hosts during live sessions
• Consistent improvement session-to-session
• Strong collaboration with Hosts and the Live Lead

Compensation & Progression

Operators are compensated through a combination of hourly pay and commission earned from live sales.

Once certified to operate live sessions independently, operators earn:

• Base hourly pay for each live session
• Commission participation on sales generated during supported live streams
• Increased earning potential as experience and performance improve

Top-performing operators have the opportunity to increase their earnings through higher hourly and commission tiers as they progress.

Training & Certification

Before operating live sessions independently, all new hires complete a paid training and certification phase where they learn the Fly Kicks live operations system, backend tools, and live flow structure.

Training ensures every operator understands the live execution system and is fully prepared to manage livestream mechanics before supporting live sessions independently.

• Advancement and certification are based on performance, reliability, and readiness to operate live sessions confidently.