Head of Product

We built Supliful.com to remove the massive blockers that make launching your own CPG brand feel impossible. Since 2021, we've helped thousands of entrepreneurs bring their brands to market - no inventory, no logistics, no BS - with the resources, tools, and community support to empower entrepreneurs of all backgrounds to succeed in the industry.

We've seen brands grow to over $1M in annual revenue, and this is just the beginning. Founded by an experienced team and backed by leading international investors, we're fully operating in the US market and set for fast growth. 2026 has been an exciting year - we've tightened the screws on our GTM engine and are now ready to invest in the future technology that will 10x the business.

We're profitable, scrappy, and moving fast. The team is spread across Riga, New York, Denver, and the Philippines. We're lean, hungry, and ready for Supliful to be the central infrastructure for the next wave of CPG brands. We are looking for a
Head of Product
to join our team.

In our work, we are guided by Supliful virtues:

• Be fully transparent and honest. There are no EGOs in our team.
• Having fun and celebrating our own milestones and our customer success.
• Think in systems and stay at the forefront of innovation and creativity finding unconventional solutions.
• Strive for high aesthetic design while prioritizing fulfilling objectives.
• Stay disciplined and consistent over long periods of time.

What you'll actually do:

• Own the product vision for Supliful. Where we are going, why, and how we get there.
• Build the roadmap that the whole business understands and trusts, with a clear framework for how we prioritize and measure impact.
• Act as the voice of our customers (builders, manufacturing partners, and internal teams) across all product decisions.
• Develop a world-class end-to-end user experience across all of our products, grounded in deep user research.
• Build and develop the product team itself. The people, the culture, and the ways of working.

Is this you?

• 10+ years in product, with at least 3-4 years owning a full functional org including design and research
• You have scaled a product org at a growing tech company and you loved it (bonus points if you built it from the ground up)
• A self-starter who does not need the structure handed to them
• Strong cross-functional instincts; you know how to earn the trust of fellow business unit leaders while balancing their (sometimes) competing priorities
• Comfortable leading a fully remote global team across time zones; your first direct reports will be in Riga
• Marketplace, platform, or SMB SaaS background (bonus points for experience building your own CPG or e-commerce brand)

What we offer:

• Ownership from day one
• Hybrid flexibility:
  We offer a flexible work policy, allowing you to work in the office or remotely as long as you are in sync with the team.
• Wellness & Perks:
• For everyone:
  Health insurance (US: health, dental & vision; Latvia: health insurance), equipment provided, fitness and nutrition support, nootropics, birthday gift, company merch, and MVP monetary bonus.
• Latvia-based team members also get:
  Paid cellular plan (LMT), on-site Pilates and gym access, coffee, vision care reimbursement, and regular team events.
• Compensation
• Base salary: Competitive market rate (based on location and years of experience). This is a hybrid role. Annual salary review included.
• Location: Remote-first, US-based (EST timezone preferred); periodic travel to Riga for work with the team.
• Supliful stock options are given to all our employees from the first day of joining Supliful.