Growth Product & Marketing Manager (Fleet)

Company Description

CarAdvise is the country's leading online platform for automotive maintenance and repair services, designed to make car care more reliable, convenient, and affordable. With access to a nationwide network of 20,000 shops, users can easily locate service centers, compare prices, approve services, and pay directly via their smartphones. CarAdvise members benefit from exclusive discounts typically reserved for the largest fleets, and every transaction is supported by ASE-certified technicians to ensure trustworthy advice and quality service. Our innovative platform simplifies automotive care, making it smarter and more accessible for individuals and fleets alike.

Growth Product & Marketing Manager (Fleet)

Location:
Remote / Hybrid

Experience:
5–7+ Years

Department:
Product & Marketing

Reports To:
CPO

About the Role

We are looking for a Growth Product & Marketing Manager to own and optimize the end-to-end fleet customer experience — from onboarding vehicles and drivers to service adoption, engagement, and retention.

This role sits at the intersection of product, growth, and marketing, with a focus on building and scaling a product-led growth engine for fleet managers and drivers. You will shape both the product experience and the marketing strategy that drives activation, usage, and long-term customer value.

You are a proactive, curious self-starter who identifies opportunities, uses data to prioritize, and executes quickly — owning everything from product improvements to lifecycle campaigns.

Key Responsibilities:

Growth Product Management

• Define product requirements, workflows, and experiments to improve conversion and usage
• Partner with engineering and design to ship features that simplify fleet management and increase engagement
• Own key growth metrics: fleet activation, driver adoption, service utilization, and retention
• Identify friction points in the fleet journey (e.g., adding vehicles, onboarding drivers, booking first service)
• Continuously optimize the in-product experience using data, user feedback, and behavioral insights

Fleet Onboarding & Activation

• Design and optimize onboarding experiences for fleet managers and drivers
• Drive completion of critical setup actions: adding vehicles, adding drivers, creating policies, and scheduling first service
• Ensure drivers are successfully onboarded with access to book services while maintaining proper permissions
• Build “white-glove” first-service experiences to ensure a seamless initial maintenance interaction

Product Marketing & Go-To-Market

• Develop positioning and messaging for fleet solutions, features, and services
• Lead go-to-market strategies for new features, partnerships, and service offerings
• Translate complex fleet workflows into clear, compelling value for both managers and drivers
• Drive feature awareness and adoption through targeted campaigns

Lifecycle & Retention Marketing

• Create lifecycle campaigns that drive activation, engagement, and repeat service usage
• Build onboarding, nurture, and re-engagement campaigns across email, SMS, and in-product messaging
• Segment audiences (fleet managers vs. drivers) to deliver personalized experiences
• Increase retention and lifetime value through targeted engagement strategies

Analytics & Experimentation

• Define and track KPIs across the fleet lifecycle
• Analyze user behavior across fleets, vehicles, and drivers to uncover growth opportunities
• Run A/B tests across both product experiences and marketing campaigns
• Report on performance and continuously iterate to improve outcomes

Qualifications:

Required

• 5–7+ years of experience owning both product experience and marketing execution
• Proven success driving activation, engagement, and retention metrics
• Experience with B2B and multi-user platforms (e.g., admin + end-user roles)
• Data-driven mindset with experience using analytics to guide decisions
• Highly proactive with strong ownership and execution ability

Preferred

• Experience in fleet, automotive, mobility, or marketplace platforms
• Experience with Klaviyo & Salesforce
• Experience in product-led growth environments

What Success Looks Like

• Higher percentage of fleets completing onboarding (vehicles + drivers added)
• Increased driver adoption and engagement with the platform
• Growth in service bookings and repeat maintenance activity
• Successful rollout and adoption of new features and services
• Measurable improvements in retention and customer lifetime value

Ideal Candidate Traits

• Thinks like a product manager and executes like a marketer
• Curious and proactive problem-solver
• Strong bias toward action and experimentation
• Comfortable owning ambiguous, cross-functional problems
• Balances customer empathy with business impact