Role description
Growth Lead
BeHeard LabsLocation:
In-Person in San Francisco
Growth Lead, Gather
Build the engine behind the future of Customer & Market Insights
The Opportunity
The problem? Turn rapid early adoption into a repeatable, scalable growth machine.
As our Growth Lead, you’ll architect and own our go-to-market engine from scratch — defining how Gather attracts, activates, and retains marketers who rely on us for automated customer insights and research.
This is a true zero-to-one role. You’ll work directly with the founders, shape strategy while staying close to execution, and build systems — not just campaigns. You’ll run experiments across content, community, outbound, and product-led growth, while defining how the category of AI-powered Customer Research takes shape.
What You’ll Do
Build the growth motion end-to-end — from early experiments to scalable systems, funnels, and repeatable GTM motions.
Own GTM sprints across content, outbound, demand gen, partnerships, and PLG loops.
Manage early customer programs — high-value betas, onboarding flows, activation, and feedback loops.
Collaborate tightly with product & engineering to shape conversion features, viral loops, integrations, and in-product upsell.
Define and own key growth metrics — dashboards, reporting, and weekly experiments.
Tell the Gather story through compelling, research-backed content and creative distribution.
Operate fast — ship weekly, test constantly, and double down on what works.
Who You Are
2-5 years in growth, GTM, or product marketing at a modern SaaS, AI, or martech startup.
Proven success launching or scaling a product — bonus points if you’ve taken something from private beta → paying customers.
Strategic + scrappy — equally comfortable building frameworks and doing hands-on execution.
Deep product and user intuition, especially around marketer and product-led workflows.
Execution-first operator who values speed, clarity, and measurable outcomes.
Bonus: ex-founder or early operator who’s built and owned a GTM engine before.
Why BeHeard
Category-defining opportunity — AI is reinventing how companies listen to customers; we’re building the standard.
Founders with real scale experience across GTM, product, and research automation.
High trust, high velocity culture — no bureaucracy, just ownership and output.
Meaningful equity & compensation — we want owners, not employees.
Massive market pull from restaurants, retail, SaaS, and multi-location businesses craving fast, actionable insights.