Head of Sales and Marketing

About ESHYFT

ESHYFT is a tech-first company built on decades of experience in the staffing industry. We help healthcare facilities solve their workforce challenges through Staffing as a Service: a technology platform combined with on-demand access to vetted, credentialed clinicians. We are not a staffing agency. We pair deep industry know-how with modern technology to give skilled nursing, senior living, and hospital operators control of their schedules, visibility into their labor spend, and a reliable way to fill shifts at a lower total cost.

About the role

We're hiring a Head of Sales & Marketing to own our revenue engine and establish ESHYFT in the market as a workforce solution. You'll combine modern digital marketing with consultative, relationship-driven B2B selling to healthcare operators, from individual facilities to multi-facility ownership groups.

You'll lead and coach a team, build a repeatable land-and-expand sales process, and run marketing end to end. You'll also identify and launch new B2B revenue verticals to diversify and accelerate our growth. In year one this is a player-coach role: you'll set strategy and personally lead key customer and enterprise conversations. This role reports to the CEO.

Job Responsibilities

• Own the revenue plan, forecast, and pipeline, reporting to the CEO on revenue, active facilities, and platform adoption.
• Define and champion our solution positioning across every pitch, proposal, campaign, and piece of content.
• Build a go-to-market strategy that combines digital demand generation with account-based, relationship-driven selling.
• Define our ideal customer profile by segment, region, and size, and focus all sales and marketing activity on it.
• Build a consultative sales process that starts with a workforce assessment and quantifies value: fill rate, overtime, agency spend, and admin time.
• Lead, coach, and develop the sales team through weekly 1:1s, call reviews, and deal strategy sessions; shape roles and hire as we grow.
• Lead enterprise sales into multi-facility ownership groups and regional operators, building relationships up to the C-suite.
• Run marketing: messaging, ROI case studies, thought leadership, LinkedIn, email nurture, website conversion, paid campaigns, and industry events.
• Partner with operations so sales growth matches clinician supply in each market.
• Drive platform adoption and account expansion through quarterly business reviews and a customer referral program.
• Identify, evaluate, and launch new B2B revenue verticals, such as new care settings, customer segments, or service lines, building the business case and go-to-market plan for each.
• Build a modern, AI-enabled sales and marketing tech stack; run the CRM as the single source of truth and publish a weekly team scorecard.

What success looks like

• First 90 days:
  Positioning and messaging refreshed, ideal customer profile and sales process defined, team roles aligned, scorecard live, first campaigns launched.
• First 6 months:
  Qualified pipeline doubled, meaningful growth in active facilities and platform adoption, first ownership-group expansion closed.
• First 12 months:
  Revenue at or above plan, strong net revenue retention, at least one new revenue vertical launched, ESHYFT recognized as a workforce solution, and a team that wins on value rather than rate.

Qualifications

• 8+ years in B2B sales, including 3+ years leading a sales team of 4 or more.
• Experience selling into healthcare operators (skilled nursing, senior living, post-acute, or hospitals) and building trust with administrators, directors of nursing, and regional or corporate executives.
• A track record selling a technology-enabled solution or SaaS, ideally a hybrid of software and services.
• Proven ability to reposition an offer in the market, moving buyers from price comparison to value.
• Hands-on experience leading or closely partnering with marketing, including digital demand generation.
• Strong coaching skills and a history of building repeatable, data-driven sales processes.
• Hands-on expertise with ZoomInfo, HubSpot, and LinkedIn's enterprise tools (Sales Navigator and LinkedIn Ads / Campaign Manager) to build target lists, run outreach and campaigns, and track pipeline, plus comfort with both subscription and volume metrics.
• A track record of opening new B2B markets or revenue verticals and growing them into meaningful revenue.
• Strong skills leveraging AI and technology to drive sales and marketing results, such as AI-assisted prospecting and outreach, conversation intelligence, sales automation, and data-driven targeting, plus the ability to get a team to adopt these tools.
• Executive presence, a hands-on attitude, and willingness to travel to customer facilities. Based in, or able to relocate to, the NY/NJ area.

Nice to have

• Background in healthcare workforce marketplaces, staffing technology, or scheduling software.
• Enterprise or account-based marketing experience with multi-site operators.
• Relationships with state healthcare associations or long-term care networks.

Compensation

• Base Salary of $175-200k commensurate with experience
• Bonus of up to 40% - tied to revenue, facility growth, and platform adoption
• Profit sharing

Benefits

• Weekly Pay
• Paid Holidays
• Paid Time Off
• Health Insurance
• Dental Insurance
• Vision Insurance
• Life Insurance
• Pet Insurance
• Homeownership Benefits
• Voluntary Benefits – Accident, Hospital, Cancer Care
• HRA and FSA Accounts
• 401k with 10% Employer Match (Match is 10% of the employee’s contribution in the calendar year)

ESHYFT is an equal opportunity employer. We welcome candidates of all backgrounds and do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other protected characteristic.