Principal Field Marketing Manager

Denodo is a leader in data management. The award-winning Denodo Platform is the leading data integration, management, and delivery platform using a logical approach to enable self- service BI, data science, hybrid/multi-cloud data integration, and enterprise data services. Realizing more than 400% ROI and millions of dollars in benefits, Denodo’s large enterprise and mid-market customers across 30+ industries have received payback in less than 6 months. For more information, visit www.denodo.com .

We are a fast-growing, international organization with teams across four continents and we work with a cutting-edge technology, but that's not all we have to offer. At Denodo, we are like a family and it is of the utmost importance to us that we help support your professional growth every step of the way

Job Description
Denodo is seeking an experienced, highly motivated, and detail-oriented Principal Field Marketing Manager to join our growing team.

You will be primarily responsible for planning, developing, and executing field marketing events and digital programs. Your focus will be driving pipeline generation and acceleration to meet sales and marketing targets. You will ensure all initiatives are executed with excellence, on schedule, and within budget through effective management of timelines, resources, and processes.

Salary range: 140k - 160k base + bonus

Job Responsibilities & Duties
Field Marketing & Event Management

• End-to-End Execution: Plan, coordinate, and execute multiple regional, industry, and executive events.
• Onsite Logistics: Manage all onsite execution with finesse to ensure maximum brand exposure.
• Strategic Planning: Develop field program strategies with detailed task lists and track them through completion using project management tools.
• Vendor Management: Direct external relationships with vendors, venues, agencies, and media partners to maximize investment yield.

Campaign Optimization & Analytics

• Performance Tracking: Measure all program execution aspects against prescribed metrics to analyze efficiency and creative success.
• ROI Optimization: Partner with Marketing Operations to track and optimize event and campaign return on investment.
• Data Management: Ensure leads are uploaded to the CRM system swiftly, assigned to sales, and monitored for conversion progress.

Cross-Functional Collaboration

• Sales Alignment: Lead pre- and post-campaign execution in partnership with Sales Development Representatives (SDRs) and Field Sales.
• Audience Segmentation: Create targeted segment lists and distribute them to sales teams to drive proactive customer and prospect follow-up.
• Enablement Support: Provide sales teams with necessary marketing collateral for outbound calling efforts and customer visits.

Digital & Demand Generation

• Digital Campaigns: Create and manage regional digital initiatives, including region-focused webinars, virtual events, and account-based marketing (ABM) campaigns.
• Regional Support: Execute additional duties as assigned to support broader North America demand generation initiatives.

Desired Skills & Experience

• Education: BA/BS degree required.
• Experience: Minimum of 7 10-15 years of field marketing experience specifically within a B2B software company.
• Campaign Track Record: Proven success in creating and executing multi-channel integrated marketing campaigns (events, email, and social marketing).
• CRM Tools: Direct experience creating and reporting on marketing campaigns using Salesforce.com.
• Sales Cycle Knowledge: Deep familiarity with the B2B software sales cycle and how to structure marketing programs to nurture leads, progress opportunities, and accelerate pipeline closing.
• List Management: Experience creating segmentation lists and managing list acquisition to build high-quality prospect databases.

Core Competencies

• Ability to initiate and execute multiple marketing programs simultaneously.
• Self-starter mindset capable of operating with minimal supervision.
• Excellent communication skills and high attention to detail.
• Collaborative team player with a hands-on attitude and creative problem-solving skills.

Denodo is an equal opportunity employer and prohibits discrimination and harassment of any kind. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by applicable law. Denodo will provide reasonable accommodation to employees who have protected disabilities in accordance with applicable law.

We do not accept resumes from headhunters or suppliers that have not signed a formal fee agreement. Therefore, any resume received from an unapproved supplier will be considered unsolicited, and we will not be obligated to pay a referral fee.