Popping up about how you help expand Skybound's franchise across TV, games, and more while keeping the creator's vision intact. What does that look like for you from a legal lens and also just working with other creative folks? So, essentially, it seems like you're really prioritizing that sort of creative authenticity, ensuring that in the future, should the fandom develop in a way that, you know, makes for this larger IP ecosystem, then the creatives are at every step of the process that could kind of dictate that so that the core still stays the same. Is that correct?

It's it it it is maybe the most important question, you know, for for for our business. And it's really core to who we are and how we think about business and and entertainment and and and community. Creators are at the core. I mean, we are, at the end of the day, a creator centric company. Robert Kirkman is a significant shareholder, the creator of The Walking Dead and Invincible. He's involved in, you know, every decision with regard to those to those IPs and others that that's that he's developed. And we have similar relationships with dozens, if not, you know, hundreds of other creators. And now those relationships, I I and I and I I I don't wanna criticize any other companies, but not every company is creators is creator friendly. And that's one of the things that I think attracts talented creators to Skybound is we take the commitment to the vision and the business opportunity and share allowing the shit creator to share in that very seriously. So that's kind of at its core. And then you asked about kind of, you know, how does that extend to the deals that we do? And, you know, from a legal lens, from a business lens, finance lens, What we do with the creators is we create a rights pool. And every creator who starts out working with us on on you know, it may be on a comic book level. It may be on an audiobook level. These are, you know, less expensive avenues for us to test IP and to, you know, put ourselves into a position to see if fandom's going to develop around a particular IP. When we go and create that IP with a creator, we are very transparent about what future opportunities might be and our ability to go out and exploit the IP in in television and merch and games and and and other avenues that we've been successful in and that they're gonna be able to share in that. So it's very much a conversation that we have early on at the inception of creating the VIP with the creators we work with. That's that's right. I mean, I I think you're you're getting at a slightly different component of it. I think, which is, you know, kind of the transmedia bible for lack of a better word. Kind of like, you know, how how do we stay consistent with the vision and the story, which I think is is, you know, a topic that's discussed a lot when it comes to kind of the particularly the academic side of