Leading design for Fingoo 2.0 across mobile and PC platforms. Built a new design system with 20–30 components covering 100+ screens and 40+ user flows, establishing consistent foundations for a fast-moving fintech product.

Conducted competitive UX research and designed end-to-end UX flows and platform UI alongside the team. Role concluded due to startup funding restructure.

Drove a 10× increase in MAU by consolidating fragmented workflows — research, Google Workspace, and content saving — into a single unified tool, eliminating the need to jump between multiple sites.

Designed personalized profile pages that lifted retention and drove sign-ups. Growth in active tournaments followed iterative UX improvements and new feature design on the iScrim platform.