I was inspired by Insights Group, an ice cream startup that grew from Malaysia to being acquired by Dairy Farm, becoming a major player in Asia.
Sure. So, you know, I think I think the the there's there's a number of you know, one of the startups we we worked with a lot is a ice cream company called Insights Group. And, you know, it's a the the founders, Edmund, was formerly x g guy, I think. Right? So we we we kinda help them with division values and a number of other things.
But, you know, to see them grow from a small Malaysian ice cream company, you know, producing ice cream, customized ice cream, you know. And then ultimately, last year, were sold to Dairy Farm. Huge huge kind of sale. Right? You know.
And and now they are gonna be one of the biggest, you know, ice cream players in in not just Southeast Asia, but probably Asia as part of this whole Dairy Farm ice cream initiative. You know, it's inspiring. Right? Because you you can actually see that that model I talked about, you know, start in Malaysia prototype, you know, work work both in the the Kuala Lumpur, you know, kind of the city center, also kind of look at the rural side, how do I sell there, and then move to Vietnam, move to Thailand, move to other countries, and then suddenly, you know, the guy comes in and say, I'm I'm taking you, you know, and then he was like, okay. I've exited.
Obviously, they're still they're still in it. They they they have some equity in it even though they're part of a a bigger family. But, you know, they they the upside is that they can even grow bigger and bigger and bigger. Right? But now they're part of a bigger, larger organization.
But that's that to me was one of the great stories of of of seeing Insights Group succeed here. Yeah. Of course, we will have to get you ice cream from them, and we'll get admin on the show too. Yeah. Yeah.
We'll we'll absolutely. I think it is it is right. I think this was a Hong Kong subsidiary, but I I I I don't know. Yeah. I I mean, at a holding call level, don't know how it works, but my understanding was a Hong Kong based organization.
Yep. Absolutely. Absolutely. Absolutely. And then they're all gonna be on the show.
Right? I mean, all these guys are gonna be on the show. Right? We'll we'll make sure that you guys have exciting access to all entrepreneurs in the world.