Vera Goodman

Leading new business development across the Northeast, securing partnerships with Fortune 500 brands and agencies. Developed multi-million-dollar proposals for outdoor trade shows, roadshows, and custom pop-up activations using container solutions. Collaborates with design, estimating, and production teams to deliver tailored event structures while expanding awareness of container-based solutions within CPG, auto, tech, and entertainment industries.

Delivered $8M in 2023 revenue by securing new contracts, accelerating project execution, and expanding trade show presence. Directed team of 4 sales professionals and 8 project managers while designing integrated marketing strategies across trade shows, digital, social, and industry events. Developed strategic market expansion plan and strengthened client retention through improved customer engagement.

Revitalized revenue by re-engaging lapsed trade show clients and opening new branding opportunities in corporate facilities and briefing centers. Directed Customer Success and cross-functional teams through full project lifecycles, negotiating major contracts and deepening multi-year agreements. Elevated team performance to 120% of Q4 2021 sales quota.

Consistently surpassed sales goals, generating $2M in personal sales by Year 2 while leading team to 115% of goal. Recognized with Customer Appreciation Award for executing high-profile programs for Mastercard, Central Park Conservancy, Aramark, and ABCO. Built strategic account plans for top-growth clients, increasing profitability and retention across technology and AV solutions.