Simon Yoo
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Simon Yoo

United States0

Global Strategy & Ops Leader | 15+ Yrs Scaling Tech, Media & Consumer Businesses

Strategy and corporate development executive with nearly two decades of experience in growth strategy, M&A, and product-led expansion across consumer technology, gaming, mobile, AI, and platform businesses. Currently leads corporate strategy and development for Western Digital's core HDD business and emerging technology ventures.

AI Fluency
Perplexity

Perplexity

Claude

Claude

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Projects
S
Samsung TV Plus
Global strategy and investment roadmap
Oversaw the global strategy and investment roadmap for the platform, driving decisions across content, partnerships, and monetization.
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Samsung Foldables Developer Ecosystem
Roadmap decisions driven by consumer research and user testing
Translated consumer research, user testing, and product analytics into roadmap decisions covering UX priorities, monetization, and ecosystem partnerships.
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Samsung Smart Home Regional Partnerships
System integrator and distributor partnerships across APAC and EMEA
Built and scaled regional partnerships with system integrators and distributors, then handed off operational plans to local teams.
Experience
Samsung Electronics
Senior Director (Principal), Corporate Strategy and Development
Samsung Electronics
Sep 2015 — Dec 2025 · Seoul, South Korea
Began career in the corporate strategy and development group at Samsung Electronics.
Activision Blizzard
Senior Analyst, Corporate Strategy & Planning
Activision Blizzard
Jan 2011 — Dec 2013 · Santa Monica, CA
Led long-range planning, annual operating planning, and forecasting for a global gaming business. Helped launch the mobile games division, evaluating studios and IP, building user acquisition and retention models, and running M&A target identification and diligence.
G
Marketing
Gaming and Interactive Entertainment
Jan 2010 — Dec 2010
Marketing strategy, branding, social media, PR
General Electric
Financial Management Prorgram
General Electric
Jul 2007 — Dec 2009 · Various U.S. Locations
Selected for GE's rotational finance program, completing rotations across FP&A, controllership, and commercial finance.
Education
University of California, Berkeley, Haas School of Business
University of California, Berkeley, Haas School of Business
Master of Business Administration - MBA
May 2015
University of California, Berkeley
University of California, Berkeley
Bachelor of Arts - BA
May 2006
With honors
University of Tsukuba
University of Tsukuba
International Studies
Credentials
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Skills
Operations ManagementStrategic PlanningGo-to-Market StrategyInvestmentsStrategic PartnershipsBusiness DevelopmentBusiness StrategyFinancial ModelingLeadershipManagementCorporate strategyCorporate developmentM&ADue diligenceValuationDeal structuring
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